Podcast consciousness and listening proceed to rise within the United States, pushed by an explosion in new podcast programming, and client adoption of “smart speakers” like Amazon Echo and Google Home gadgets.
2020 podcast statistics from Edison Research and Triton Digital had been lately launched as a part of the annual research: The Infinite Dial.
This research is now in its 22nd yr and is broadly considered the best analysis on audio habits and podcasting out there wherever. I strongly encourage you to obtain your complete research (no value) because it comprises considerably extra insights than I’ve summarized right here.
Note that this analysis surveyed Americans 12 years of age and older.
75% of Americans are Now Familiar with Podcasting
This is roughly 212 million folks and a rise of greater than 10 million in a single yr.
55% of Americans Have Listened to a Podcast
This is up from 51% in 2019 and signifies that roughly three-quarters of the people who find themselves acquainted with podcasts have really listened to at least one.
Podcast Listeners Have Grown 37.5% in three Years
In 2017, 40% of Americans 12 or older had listened to a podcast, in comparison with 55% in 2020.
% of Americans who’ve ever listened to a podcast: 2017-2020
In 2017, 40% of Americans 12 or older had listened to a podcast, in comparison with 55% in 2020. Click To Tweet
37% of Americans Listen to Podcasts Monthly
In 2020, for the primary time, greater than 100 million Americans hearken to no less than one podcast every month.
Monthly Podcast Listeners Have Grown 54% in three Years
In 2017, 24% of Americans 12 or older listened to podcasts month-to-month, in comparison with 37% in 2020.
% of Americans who hearken to podcasts month-to-month: 2017-2020
Half of Americans Ages 12-34 Listen to Podcasts Monthly
As of 2020, 49% of all Americans, 12-34, hearken to no less than one podcast monthly, in comparison with 42% in 2019.
As of 2020, 49% of all Americans, 12-34, hearken to no less than one podcast monthly, in comparison with 42% in 2019. Click To Tweet
Monthly Podcast Listening Growing Fastest Among Older Americans
From 2019 to 2020, the proportion of Americans ages 55+ who hearken to podcasts month-to-month elevated by 29%. At current, almost one-quarter of all 55+ shoppers within the United States are listening to podcasts month.
Each Week, More Americans Listen to Podcasts Than Go to Church
In 2020, for the primary time, a bigger proportion of American shoppers listened to podcasts weekly than attended church or non secular providers weekly: 24% to 23%. 68 million Americans are weekly podcast listeners.
In 2020, for the primary time, a bigger proportion of American shoppers listened to podcasts weekly than attended church or non secular providers weekly: 24% to 23%. 68 million Americans are weekly podcast listeners. Click To Tweet
Podcasting’s Share of Time Continues to Grow
Among Americans who hearken to podcasts no less than weekly, the typical period of time spent per week listening grew in 2020 to six hours, 39 minutes.
Weekly Podcast Listeners Tune in an Average of 6 Podcasts per Week
On common, podcast followers pay attention to six podcasts in the course of the course of every week. This common is skewed considerably, nonetheless, by laborious-core podcast devotees. 51% of weekly podcast listeners eat 1-three podcasts per week, however 12% hearken to 11 or extra podcasts!
Number of podcasts listened to per week (amongst weekly podcast listeners in America, 2020)
76 million Americans Now Have “Smart Speakers” in Their Homes
Led by Amazon, development in good speaker possession has been vital. 21% of Americans personal Amazon Echo (Alexa) machine, as of 2020. And good speaker possession general elevated by 17% between 2019 and 2020. This improve in good audio system is giving house owners extra alternatives to hearken to podcasts at residence.
Podcast listening is continuous to soar. These 2020 podcast statistics demonstrated that we’re not but at “peak podcast”, no less than when it comes to consumption. Please do obtain all of The Infinite Dial from Edison Research and Triton Digital, as there are lots of extra statistics and charts value your consideration.
For 2019 podcast statistics, see our publish, The Critical Podcast Statistics of 2019.
