Around the World in 50 Stats




Hot air balloons floating over the Sydney Opera House.

Sit again and be part of us for a journey by 50 latest digital advertising statistics that mix to inform a fascinating story of change, innovation, and generational preferences in an trade that adjustments quicker than Jules Verne’s Phileas Fogg might ever have envisioned in “Around The World in 80 Days.”

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Statistics exploring every of the B2B, influencer, content material, and social media flavors of promoting mix to inform a fascinating and distinctive story of how digital advertising has advanced over the previous 12 months, and provide us an awesome alternative to raised perceive which developments the numbers are pointing to for the future.

We’ve organized this numerical journey of assorted insightful digital advertising statistics to construct up from these with the smallest proportion to the highest, and we hope you’ll acquire a beneficiant serving to of latest concepts by this lighthearted statistical have a look at the place advertising is, and the place it’s heading.

Why ought to digital entrepreneurs care about these statistics?

We’ve combed by an enormous variety of experiences, research, surveys, polls, and different sorts of knowledge, and these are 50 of the most inspiring statistics which might be each from high-caliber sources — together with the Pew Research Center, Nielsen, NPR, Edison Research and Umass Dartmouth — and which give perception into the place digital advertising is right now and the place it’s heading in the future.

Bring On The 50 Digital Marketing Stats

1.

2018 September 28 News Statistics Image

Brian Solis is a pacesetter in the world influencer advertising, and our CEO Lee Odden has an in depth and engaging new video interview about Brian’s newest ebook and advertising in common, which you’ll watch right here to be taught extra: “Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing.”

Brian Solis Lifescale

We’ve additionally explored the worth of influencer advertising in the B2B world in latest items corresponding to “Why Always-On Is Always Better for Driving B2B Influencer Marketing Success,” “5 Examples of B2B Influencer Marketing to Inspire You in 2019,” and “The Next Level of Influence: 30 Essential Influencer Marketing Statistics,” every a useful have a look at how one can be part of the 4 % when you’re not already a member of this elite however rising phase.

We additionally lately had the honor of being named by Forrester as the solely B2B advertising company providing influencer advertising as a high functionality on its newest “B2B Marketing Agencies, North America, Q1 2019” report.”

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CMI MarketingProfs 2019 Trends

At the different finish of the scale, the following chart from the report reveals that e mail and academic content material are the most-used strategies content material entrepreneurs use to nurture audiences.

CMI MarketingProfs Trends

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eMarketer Amazon Study

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Adobe Branded Content Survey

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The CMO Survey 2019

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Diversity And Gender Progress Is Mixed Among ANA Member CMOs

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  • 14% of U.S. customers are assured that the social media trade retains their knowledge safe. (Source: SAS Data Privacy Survey)

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With their rising implementation, we even positioned chatbots in the quantity three spot on our checklist of “6 Top Digital Marketing Trends for 2019,” together with different synthetic intelligence and machine studying applied sciences.

Microsoft’s Purna Virji has been concerned in bettering each chatbots and voice search, and through the final Pubcon Las Vegas convention I coated her fascinating presentation in “How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji.”

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July 27, 2018 Digital Marketing News Statistics Image

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Such suggestions from associates have been additionally proven to be the second best manner that buyers discover out a few new model or product earlier than shopping for, as proven in the following Animoto chart.

2018 November 16 News Animoto Chart Image

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2018 November 16 Statistics Image

B2B manufacturers stand to learn from collaborating with influencers, and we lately labored with B2B specialists Whitney Magnuson of IBM, Rani Mani of Adobe, Luciana Moran of Dun & Bradstreet, Martin Jones of Cox Communications, and Konstanze Alex, PhD of Dell, to share a few of their recommendation on working profitable ongoing influencer advertising applications, in “How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts.”

Working with B2B influencers permits our model to have a continuing pulse test with buy decision-makers. @konstanze @dell Click To Tweet

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2019 January 11 Statistics Image

  • 24% of the U.S. inhabitants will take heed to at the least one podcast month-to-month by 2022. (Source: eMarketer, August 2018)

This statistic helps clarify that in case your model is trying to attain new audiences, there’s by no means been a greater time so as to add podcast creation to your content material advertising toolkit.

The New York Times has simply printed a bit wanting an new survey outcomes exhibiting the greatest enhance in podcast listeners but, with one in three in the U.S. tuning in to at the least one podcast each month, as proven under.

Edison Infinite Dial Study

Our personal Joshua Nite digs into why B2B content material entrepreneurs ought to care about podcasts, with the particulars you want to know to get began, in “B2B Podcasting: What, Why and How.”

“Your target audience is likely spending a significant amount of time listening to podcasts already. And those who already listen to at least one podcast are likely to be on the lookout for more.” — Joshua Nite @NiteWrites Click To Tweet

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Adobe Branded Content Survey

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Knowing greatest make use of these phrases that can be learn is essential to content material advertising success, and BuzzSumo and Backlinko lately studied the efficiency of key parts in weblog posts, pulling statistics from 912 million posts, as proven under.

2019 February 22 Backlinko Report Chart

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July 6, 2018 Artificial Intelligence Statistics Image

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Spiceworks State of IT

Spiceworks State if IT Study

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2019 January 4 Statistics Image

  • 38% of U.S. adults anticipate manufacturers to answer inside an hour on social media. (Source: Clutch 2018 Survey)

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Adobe Branded Content Survey

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2018 November 2 Statistics Image

Audience analysis developments have been lately the topic of a survey from the Content Marketing Institute and MarketingProfs, with a few of the outcomes proven under.

2019 February 15 CMI Report Chart

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2018 August 17 Statistics Image

The use of the widespread “stories” format has grown on Instagram, and tales have made their technique to most different main social media platforms. With this transfer comes an elevated want for steerage in making most of the format, particularly amongst B2B entrepreneurs.

How 200 main international manufacturers are using the tales format was the topic of a Buffer examine, with the format’s development on numerous social media platforms proven in the following chart.

2018 November 16 News Buffer Chart Image

We’ve explored this in “What You Need to Know About Instagram Stories for B2B Marketing” by our personal Nick Nelson, who additionally regarded into how greatest to make use of Facebook Stories, along with his useful “The Future of Connection on Facebook: How Stories May Change the Marketing Game.”

Much like #FacebookStories, #InstagramStories provide a nascent playground for #B2BMarketing. If you’re trying to experiment with new channels as you peer forward to 2019, these each stand out as nice alternatives. – @NickNelsonMN Click To Tweet

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May 18, 2018 Pinterest Statistic

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Statistics persistently present video’s growing effectiveness in social media advertising, whether or not it’s dwell video on Twitter, or video’s development on LinkedIn, as we explored throughout the final Content Marketing World convention in “Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld.”

Live video has now additionally made its technique to LinkedIn (shopper), with the launch of LinkedIn Live to construct on the success of its commonplace video choices, which have been already the fastest-growing format on the platform.

Video has the energy to ship compelling messages, as proven in the following picture from Digital Vidya.

2019 January 18 Digital Vidya Chart Image

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2019 February 1 Statistics Image

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  • 53% of entrepreneurs who haven’t already applied synthetic intelligence in some vogue plan to take action in the subsequent 12 months. (Source: Provoke Insights Study 2018)

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Spiceworks State of IT

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This statistic factors out the significance of understanding the place your specific viewers is probably to spend time, so that you’ve got the greatest probability of reaching them. It’s price evaluating the social media channels your online business makes use of to ensure they align with the place your viewers can be.

Buffer lately launched its 2019 State of Social report, providing an in-depth have a look at what digital entrepreneurs are specializing in and an examination of developments and the way the trade is altering, with knowledge corresponding to the chart under.

2019 January 25 Buffer Chart

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2018 June 15 Statistics Image

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2018 November 30 Statistics Image

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2019 February 15 Statistics Image

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2018 October 26 Statistics Image

Artificial-intelligence-powered chatbots have seen an increase is use, with 85% of customer support interactions anticipated to make use of the expertise by 2020 (Gartner). MarketingProfs and Headway Capital took a have a look at implementing chatbots for Facebook Messenger, as partially proven under.

2018 December 14 Headway Capital Image

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2018 December 21 Statistics Image

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  • 70% of B2B entrepreneurs say their primary digital advertising goal is producing extra or higher-quality leads. (Source: DemandWave Survey)

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June 29, 2018 Sprout Social Statistic Image

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2018 August 31 Statistics Image

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2018 December 14 Statistics Image

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2018 December 28 Statistics Image

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2018 September 14 Statistics Image

  • 75% of millennials and GenZers anticipate “seamless handoffs between departments and channels, and contextualized engagement based on earlier interactions.” (Source: Salesforce Trends in Customer Trust 2018)

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Even amongst companies on the Inc. 500, social media has remained a significant factor over the previous a number of years. A latest examine by the Center for Marketing Research at the University of Massachusetts Dartmouth took a detailed have a look at how these high companies make the most of social media, as proven under.

2019 February 8 Center for Marketing Research at the University of Massachusetts Dartmouth Chart

Study knowledge of smaller companies has additionally proven the significance of social media advertising, corresponding to the infographic from ZipSprout that MarketingProfs examined lately, as partially proven under.

2018 December 21 ZipChart Image

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2018 November 9 Statistics Image

The prominence of each commonplace and dwell video has continued to develop, with some 5 billion movies seen day by day on YouTube alone, and a latest report and infographic from Renderforest digs into a few of the numbers behind the development, as proven under.

2019 February 1 Renderforest Chart

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2019 March 1 Statistics Image

Now right here’s a statistic that hits house for us, as we’ve got lately been working onerous to extoll the deserves of bringing the creativity and vitality typically related to B2C into the world of B2B.

In truth, we devoted a whole information to simply this topic, with our “Break Free of Boring B2B Guide,” that includes greater than a dozen high B2B Marketing Exchange audio system from companies together with Google, 3M, Demandbase, Fuze, and others.

Check out the information under, or click on right here to view the full-screen  Break Free from Boring B2B expertise.

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July 20, 2018 Digital Marketing News Statistics Image

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2019 January 18 iScribblers Statistics Image

  • 95% of B2B patrons view content material as reliable whereas evaluating an organization and its choices. (Source: iScribblers 2018)

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May 25, 2018 Instagram Statistic

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Publicis / Zenith Media Consumption Forecast Statistic

A Sum Greater Than The Parts — Digital Stats Wisdom

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I encourage you to make use of these digital advertising statistics to create significant experiences that encourage, and to assist information and form your campaigns, as trade data backed by high quality analysis can infuse your work in any space of promoting with each new vitality and potentialities.

You may sustain with new statistics and analysis by following the TopRank Marketing weblog, which lately celebrated its 15th 12 months of protecting digital advertising, or come see us in individual at an upcoming convention.

Our CEO Leo Odden can be presenting this week at inOrbit 2019 on March 14 – 15 in Slovenia, adopted by Clever Content Conference 2019 on April 9 – 10 in Denmark, and at Content Marketing Conference in Boston on April 16 – 19, every an awesome alternative to learn to greatest put these statistics to make use of.



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