B2B Sales and Marketing Exchange Wrapup #B2BSMX

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What do you get when three B2B thought chief manufacturers come collectively to kind a mixed occasion that includes prime B2B advertising specialists? B2BSMX

This week in Boston, a brand new occasion launched referred to as the B2B Sales and Marketing Exchange combining the perfect of three of the perfect sources in B2B: FlipMyFunnel from Terminus, RevTalks from the Pedowitz Group and Demand Gen Summit from Demand Gen Report. Together with one other monitor targeted on Labs and Case Studies, they powered over 50 classes for about 1,000 registered attendees.

Lee Odden Nick Nelson
As a media sponsor, TopRank Marketing was invited to shine a lightweight on a few of the expertise on the occasion although speaker interviews and liveblogging shows. Nick Nelson and I attended quite a few classes every day permitting us to speed up our B2B gross sales and advertising data in addition to our connections with thought leaders, practitioners and distributors within the business.

Alexandra Gobbi Secureworks

B2BSMX Liveblog Coverage by Nick Nelson:


B2B Marketing Spotlight Interviews by Lee Odden:

Shonodeep Modak

In addition to interviews and liveblogging, we additionally shared insights in real-time by way of Twitter. Here are a few of the most engaged Tweets shared throughout B2BSMX:

Brian Kardon, CMO at Fuze

Dave Gerhardt, VP Marketing at Drift

Rob Leavitt, SVP at ITSMA

Scott Brinker, VP Platform at HubSpot

Beth, Steve, Ruth B2BSMX
On prime of the good academic content material, there was loads of networking with each new connections and longtime mates within the business. It was nice to see acquainted faces like B2B guru Ruth Stevens (R) and convention photographer Steve Hall (M) in addition to new connections just like the writer of Chief Marketer, Beth Negus Viveiros (L). Also sighted have been Erika Goldwater, Brian Fanzo, Katie Martell, Michelle Liro, Joe Chernov, Scott Brinker, Brian Kardon, Tim Riesterer, Jeffrey Hayzlett, Dave Munn and in fact Andrew Gaffney and his crew from DGR.

Encore Boston Lobby
The last item I ought to point out on this mild wrap-up is the venue. The model new Encore on line casino and lodge in Boston was surprisingly superb. The on line casino is stored distinctly separate from the lodge and convention space so that you by no means should see that should you don’t need to. The entrance foyer (above) featured a carousel embellished with 83,000 flowers and 11,000 jewels. The rooms have been additionally an incredible mixture of consolation, luxurious and know-how. If the lodge weren’t in such an out of the best way a part of Boston, I’d simply make this a go-to lodge for any future go to. I journey quite a bit, and the rooms have been actually spectacular and that added to the general convention expertise.

Andrew Gaffney

Well completed to the groups at Demand Gen Report, Terminus and The Pedowitz Group!

The B2B Marketing Exchange convention is scheduled for its ninth yr in Scottsdale February 2020 and after talking at that occasion every of the previous 7 years, I can say it’s a can’t miss convention for B2B entrepreneurs at each degree.

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