B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales




2019 June 21 Vidyard Chart

Social Media Usage Statistics for 2019 Reveal Surprising Shifts
A take a look at the most recent Edison Research and Triton Digital Social Habit research reveals largely unchanged social media utilization over the previous 4 years, progress for Instagram amongst younger Americans, a drop in Facebook’s recognition, and several other different statistics of curiosity to digital entrepreneurs. Convince and Convert

Silence is golden: getting ready for the sound-off cellular advert ecosystem
A take a look at optimizing video advert artistic for silence, the impression of HAVOC (Human, Audible, Viewable On Completion), and measuring viewability in an age when some 85-90% of branded movies are seen with audio muted. The Drum

2 Years within the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting
Adweek takes a take a look at a few of the new branding components from LinkedIn (consumer) rolling out incrementally, together with up to date visuals, larger emphasis on sharing and photographs, in addition to a brand new customized typeface. Adweek

Global advert gross sales progress continues to chill in 2019, Magna says
Digital advert gross sales are anticipated to develop by 14 % in 2019, in response to new forecast knowledge, a shiny spot in predictions displaying a slowdown within the general price of progress for advert gross sales, down from 2018’s eight % to five %. AdAge

Forrester: Over-reliance on massive knowledge, siloed groups impede buyer insights
29 % of customers rely utterly on massive knowledge when making selections in response to newly-released report knowledge surveying entrepreneurs and CMOs, which additionally examines the significance of avoiding knowledge silos within the buyer expertise journey. Marketing Land

Survey finds 89% of entrepreneurs seeing elevated gross sales utilizing location knowledge
89 % of entrepreneurs make the most of location knowledge in campaigns, a rise from final 12 months’s 87 %, and Marketing Land takes a take a look at how entrepreneurs are utilizing location-based promoting. Marketing Land

2019 June 21 Statistics Image

Facebook launches new market analysis app after pulling related app in January
Facebook has launched a brand new telephone utilization knowledge app referred to as “Study from Facebook,” incentivized by together with a compensation aspect, all geared toward enhancing advert concentrating on for entrepreneurs, the social large introduced lately. Marketing Land

Spotify now lets advertisers goal podcast listeners
Spotify has begun permitting entrepreneurs to focus on podcast listeners, including new audio advert codecs and different options because the agency seems to capitalize on its current podcasting-related acquisitions, and The Drum takes a take a look at a few of these efforts. The Drum

LinkedIn Members Can Now Tag Fellow Members in Photos They Post
LinkedIn has added the power to tag individuals in photographs, publish video in personal messages, and has made it simpler to make use of Powerpoint and PDF information on the platform, together with making LinkedIn Groups extra outstanding, the agency introduced lately. Adweek

B2B Video Length Drops, however Engagement Increases.
The common size of B2B video has decreased by 33 % to only over 4 minutes, whereas the variety of viewers watching the whole thing of movies has climbed to 52 %, up from 2017’s 46 %, a number of of the statistics of curiosity to digital advertising contained in a newly-released B2B video research from Vidyard. Chief Marketer

ON THE LIGHTER SIDE:

2019 June 21 Marketoonist Comic

A lighthearted take a look at Cannes and the advertising echo chamber by Marketoonist Tom Fishburne — Marketoonist

Nike, Coca-Cola and Amazon function in YouTube’s Cannes Lions 2019 adverts leaderboard — The Drum

Dad Breaks 1,024 Day-Long Social Media Silence by Posting “Outback Steakhouse Near Me” — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Caitlin Burgess — Drive Real Content Marketing Results with These Expert Tips — Small Business Trends
  • Caitlin Burgess — What’s Trending: Social Media Stats You Should Know — LinkedIn (consumer)
  • Lee Odden — Adobe Insiders Summit 2019 [Video] — Ross Quintana / YouTube
  • Lee Odden — Epic Content Marketing Conference 2019 [Video] — Content Marketing Norge / YouTube
  • TopRank Marketing — How to Leverage B2B LinkedIn Video Marketing for Social Media Success — Skyword

Have you discovered your individual prime new influencer advertising or digital promoting tales from the previous week?

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