Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More




2019 May 3 MarketingCharts Chart

B2B entrepreneurs acknowledge the necessity for high quality content material
72 p.c of B2B entrepreneurs intend to create extra social content material over the following 12 months, and 98 p.c see the efficiency of content material advertising and marketing as justifying its value — two of many insights containing in newly-released report knowledge. CMO.com

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft
LinkedIn (shopper) noticed income progress of 27 p.c for the quarter, a 24 p.c enhance in on-platform classes, and report engagement and job posting ranges, in keeping with recently-released report knowledge from mum or dad firm Microsoft. Social Media Today

IAB Predicts Digital Video Ad Spend, On Average Per Advertiser, Will Reach $18 Million This Year
Digital video promoting spend has seen continued progress in keeping with new IAB research knowledge, with the typical survey advertiser projected to spend $18 million in 2019, up from 2018’s $14.2 million, one in every of a number of gadgets of curiosity to digital entrepreneurs within the report. Adweek

Facebook Works on a New Creator Studio Dashboard for Instagram
Instagram has begun to obtain its personal Creator Studio dashboard inside Facebook’s CS app, together with entry to analytics knowledge, engagement metrics, and a demographic abstract, one in every of a number of adjustments being rolled out by the social media big. Social Media Today

The Most Active 10% of Twitter Users Are Responsible for 80% of Tweets Overall
The high 10 p.c of Twitter’s most prolific posters account for 80 p.c of tweets on the platform, averaging 138 tweets and 70 likes every month, and Twitter’s general common person age is 40 — two of many insights of curiosity to digital entrepreneurs in newly-released Pew Research Center report knowledge. Adweek

Instagram Officially Launches Quiz Stickers for Instagram Stories
Marketers utilizing Instagram’s widespread Story characteristic have gained a brand new software for participating audiences and gathering suggestions, because the Facebook-owned platform lately launched a Quiz Sticker perform meant to supply entertaining interplay, and present and share quiz solutions instantly. Social Media Today

2019 May 3 Statistics Image

Twitter’s 18% YoY advert income positive aspects present entrepreneurs investing extra on the platform
Twitter’s promoting income expanded by 18 p.c year-over-year to $679 million through the first quarter of 2019, whereas advert engagement on the platform noticed a 23 p.c enhance with cost-per-engagement lowering by four p.c, in keeping with the social agency’s recently-released earnings assertion. MarTech Today

The lifeless will take over Facebook within the subsequent 50 years
Facebook memorial accounts for individuals who have died will outnumber accounts of dwelling customers by 2070, in keeping with recently-released analysis from the University of Oxford’s Internet Institute, posing on-line legacy rights questions and engaging potential new promoting alternatives for digital entrepreneurs. ZDNet

What Brand Information Sources Do People Trust the Most?
Trust in promoting for these in search of model info faces vital challenges, as solely 33 p.c of customers belief model advert messaging, whereas family and friends characterize the most-trusted model info supply at 78 p.c, topping evaluate websites at 70 p.c and normal web sites at 63 p.c, in keeping with new report knowledge. MarketingCharts

More Than Half of US Social Network Users Will Be Mobile-Only in 2019
2019 would be the first yr throughout which extra individuals — 51.7 p.c — use social media platforms from cellular gadgets than from computer systems, and people utilizing cellular for all their Internet utilization can also be anticipated to extend by 10.6 p.c, in keeping with new analysis knowledge on U.S. social community customers. eMarketer

ON THE LIGHTER SIDE:

2019 May 3 Marketoonist Comic Image

A lighthearted take a look at podcasts, podcasts, podcasts by Marketoonist Tom Fishburne — Marketoonist

30 Years of the World Wide Web: A Detailed Timeline [Infographic] — MarketingProfs

Toyota Supra, Mr. Peanut Engage In Epic Race — MediaPut up

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Josh Nite — B2B Lead Generation Ideas: A Full-course Content Planning Dinner — DivvyHQ
  • Nick Nelson — News in Digital from The Digital Transformation People #30 — The Digital Transformation People
  • Lee Odden — Transformational Approaches to Digital Marketing in 2019 — Element Solutions
  • Anne Leuman — 10 Adjustments You Can Make to Improve Your Chances of Business Success — Small Business Trends

Do you might have your individual high new influencer advertising and marketing or digital promoting tales for the week?

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