This infographic shares a one-to-one comparability between chatbots and clever virtual assistants (IVAs) to assist make clear among the vital variations between these two applied sciences.
Chatbots are easy, rules-based techniques working inside a single channel. They are well-suited for answering predefined customer support questions. Lately, extra organizations have adopted chatbots to collect lead info for advertising and marketing and gross sales groups.
Intelligent virtual assistants (IVAs), then again, are targeted on producing top-line development throughout the complete group. IVAs ship human-like, two-way conversations which might be convincing, private and highly effective.
IVAs function virtual crew members and autonomously have interaction contacts, prospects, prospects, or companions in human-like, two-way interactions at scale to drive in direction of the subsequent greatest motion whether or not that’s scheduling a gathering or offering extra info. IVAs automate repetitive, time-consuming duties and actions that individuals don’t love to do or don’t do properly right now, liberating individuals as much as deal with the high-value work they like to do.
In brief, clever virtual assistants for buyer engagement are the subsequent technology of clever automation serving to organizations scale human interactions that appeal to, retain, and develop prospects.
Hiring an clever virtual assistant takes lower than two weeks to rise up and operating. IVAs include many pre-built conversations out of the field which permits for near-immediate implementation. IVAs will also be custom-made to satisfy distinctive enterprise wants.
Chatbots vs IVAs
Rashmi Vittal is CMO of Conversica.