Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

It’s that point of yr once more. Professional growth budgets are being distributed and also you’re daydreaming of Roger hugs and fist bumps. Well, it is a name to arms! It’s time to get down to enterprise and persuade your boss that you just HAVE to go to MozCon 2020.

You’re already effectively acquainted with the advantages of MozCon. Maybe you are a MozCon alumnus. You could have lurked the hashtag a few times for inside suggestions and also you’ve possible adopted the work of a number of the audio system for some time. But how are you going to relay that to your boss in a approach that sells? Don’t fear, we’ve acquired a plan.

(And if you would like to skip forward to the letter template, right here it’s!)

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Step #1 – Gather proof

Alright, so simply stepping into and saying “Rand Fishkin is brilliant and have you seen any of Britney Muller’s Whiteboard Fridays lately?!” in all probability received’t do the trick — we want some chilly onerous details that you would be able to current.

MozCon delivers actionable insights

It’s simple to say that MozCon gives actionable insights, however how do you show it? A fast scroll by our Facebook Group can show to anybody that not solely is MozCon a gathering of the best minds in search, nevertheless it additionally acts as an incubator and facilitator for search engine optimisation methods.

If you possibly can’t get your boss on Facebook, simply direct them to the weblog put up written by Croud: Four issues I modified instantly after MozCon. Talk about actionable! A fast Google (or LinkedIn) search will return dozens of comparable recaps. Gather a number of of those to have in your toolbelt simply in case.

Or, if in case you have the time, pick a number of the occasion tweets from earlier years that relate most to your organization. The MozCon hashtag (#MozCon) has loads of tweets to select from — issues like analysis findings, workflows, and helpful instruments are all coated. Some of our favorites from final yr are listed under.

Attendees are sometimes given entry to unique instruments and betas by the audio system, and that’s one thing you don’t need to miss!

The networking is unbeatable

The potential data achieve doesn’t finish with keynote speeches. Many of our audio system stick round for the whole convention and host niche- and vertical-specific Birds of a Feather tables over lunch, as well as to attending the networking occasions. If you end up with questions on their methods, you will typically have the power to ask them instantly.

But the audio system aren’t the one of us value networking with. We hand-select business distributors to attend the convention and showcase their merchandise. These distributors are additionally out there for coaching and showcases all through the whole convention.

Lastly, your friends! There’s no higher approach to be taught than from those that overcome the identical obstacles as you. Opportunities for collaboration and peer-to-peer studying are sometimes invaluable (particularly people who occur over yummy snacks) and may lead to higher workflows, new enterprise, and even thrilling partnerships.

Step #2 – Break down the prices

This is the place the vast majority of the dialog might be centered, however concern not, Roger has already finished a lot of the heavy lifting. So let’s minimize to the chase. The purpose of MozCon isn’t to generate profits — the purpose is to break even and raise up our pals in search.

Top-of-the-line audio system

Every yr we work with our audio system to carry cutting-edge content material to the stage. You can make sure that the content material you’ll be uncovered to will set you up for a yr of success.

Videos for everybody

While your coworkers received’t find a way to take pleasure in Top Pot doughnuts or KuKuRuZa popcorn, they are going to be ready to see the entire talks by way of skilled video and audio. Your ticket to MozCon features a skilled video package deal which permits you (and your complete crew) to watch each single discuss post-conference, without spending a dime. (It’s a $350 worth for the movies alone!)

Good eats

MozCon doesn’t do something on-par. We try to go above and past in all the pieces we do, and the meals choices aren’t any exception. MozCon works with native distributors to guarantee there are tasty, sustainable meals for everybody, together with these with particular diets. From breakfast to lunch and all of the snacks in-between, MozCon has you coated (and saves your T&E funds a couple of dollars, as effectively).


Not to brag, however our swag is fairly nice. In addition to particular MozCon memorabilia, you possibly can look ahead to different helpful and enjoyable gadgets that fluctuate from yr to yr. Previous presents embrace “conference health” fanny packs (full with Emergen-C!), moleskin notebooks, reusable water bottles, and cellphone chargers.


This might be the element that’ll make your boss’s ears perk up. There are certainly reductions out there for MozCon tickets! If you are shopping for now by January 31st 2020, Early Bird pricing is in impact, which saves you a cool $200 off common ticket prices. If you’ve got acquired a crew excited about attending, we provide group reductions for events of 5+ as effectively. And my closing top-secret tip: if your organization already subscribes to a Moz product, it can save you much more —up to $700 off per regular-priced ticket should you snag Early Bird pricing, or $500 off after January 31st. That’s an actual chunk of change!

Step #three – Be ready to show worth

It’s vital to go into the convention with a plan to carry again worth. It’s simple to come to any convention and simply benefit from the meals and firm (particularly this one), nevertheless it’s tougher to take the data gained and implement change.

Make a plan

Before approaching your boss, be sure you have a plan on how you are going to exhibit the entire insights you collect at MozCon! Obviously, you will be taking notes — whether or not it’s to the tune of dwell tweets, bullet journals, or doodles, these notes are Most worthy once they’re backed up by motion.

Putting it into motion

Set expectations together with your boss. “After each day, I’ll select three takeaways and create a plan on how to execute them.” Who may flip down 9 potential business-changing methods?!

And it actually isn’t that tough! Especially not with the content material that you will have entry to. At the shut of every day, we advocate you look again over your notes and do a brain-dump. 

  • How did right this moment’s content material relate to what you are promoting? 
  • Which periods resonated and would carry essentially the most worth to your crew? 
  • Which methods can simply be executed? 
  • Which would make the most important influence?

After you establish these methods, create a plan of motion that may get you on monitor for implementing change.

(Fun reality — should you’re touring, this will truly be finished on the aircraft trip dwelling!)

Client briefs

If you’ve gotten shoppers on retainer, ongoing coaching for workers is one thing these shoppers ought to admire — it ensures you’re staying forward of the sport. Offer to not solely debrief your in-house search engine optimisation crew, however to additionally current to your shoppers. This type of presentation is a price add that many purchasers don’t get and may set what you are promoting aside.

These shows will be quick blurbs initially of a daily assembly or an opportunity to collect up your whole shoppers and luxuriate in a little bit of networking and training.

Still not sufficient?

Give the boss a style of MozCon by having them take a look at some movies from years previous to get a style for the caliber of our audio system. And should you’re wanting to break into the talking circuit, you can too take your shot at securing a neighborhood speaker spot onstage. Most years, the decision for neighborhood audio system opens up in early springtime — control the Moz Blog to your likelihood to pitch!

Lastly, the opinions converse for themselves. MozCon is ideal for SEOs of any degree and we even consider time for you to get a little bit work finished in-between periods — Vaneese can inform you!

Our fingers are crossed!

Alright good friend, now could be your time to shine. We’ve outfitted you with some super-persuasive instruments and we’ll be crossing our fingers that the boss offers you the “okay!” Be positive to seize the letter template and make your case the simple approach:

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If you may make it, we promise to spoil you to the tune of countless Starbucks espresso, tons of recent pals, and an expertise that may change your perspective on search. We hope to see your smiling face at MozCon 2020!

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