FTC’s Influencer Guide, Twitter’s New Topic Following, Facebook’s Icebreakers, AR Tops Innovation List, & TikTok’s Easier Sharing




2019 November 8 MarketingCharts Chart

B2B Marketers Are Prioritizing Measurement and Analytics Technologies
83 % of B2B entrepreneurs count on to extend their give attention to knowledge analytics in 2020, and 69 % plan to additionally make measurement applied sciences their high funding precedence subsequent 12 months, in response to newly-released survey knowledge from Dun & Bradstreet and Adweek. MarketingCharts

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts
Twitter has begun rolling out the power to observe some 300 new curated matter lists, within the type of timeline and search prompts, with a full launch slated for November 13, the social media agency lately introduced. Social Media Today

LinkedIn Finds That Digital Marketers Are Too Hasty to Try to Determine ROI
Digital entrepreneurs not often take sufficient time to correctly gauge marketing campaign return on funding (ROI), in response to newly-released survey knowledge from LinkedIn (consumer), with 77 % ready a month or much less for measurement, and solely 4 % utilizing a interval of six months or extra. Adweek

Brands on Facebook Messenger get three new options to raised join with clients
Facebook lately introduced that its Messenger product has acquired a number of new options to assist manufacturers join with clients, with the addition of FAQ icebreakers, Messenger Ad account-selection choices, and larger consumer message reply decisions, amongst different new options. Marketing Land

AR tops listing of tech that makes customers view a model as progressive, examine says
Augmented actuality (AR) tops even synthetic intelligence (AI) in relation to main indicators of brand name innovation, in response to newly-released survey outcomes, with 26 % of shoppers itemizing AR as their most vital indicator, adopted by AI at 19 %, facial recognition at 18 %, and chat-bots with six %.  Mobile Marketer

TikTook’s new SDK permits video uploads from different apps, companies
Social video creation agency TikTook has launched its first software-development package (SDK) — “Share to TikTok” — aimed toward making it simpler for customers to herald content material through third-part apps, as the corporate seems to drive larger adoption amongst digital entrepreneurs. Marketing Land

2019 November 8 Statistics Image

YouTube Brings Shopping Ads to Its Home Feed, Search Results for the Holiday Season
Google’s YouTube has modified how its dwelling feed options procuring commercials for the vacation season, with extra seen advert publicity inside search outcomes, the search large lately introduced. Adweek

The FTC comes out with first user-friendly disclosure information for influencers
The Federal Trade Commission has launched a brand new influencer partnership disclosure information, updating its earlier model with easier-to-digest messaging on points corresponding to unpaid partnership disclosures, the impartial authorities company introduced. AdAge

Get quicker with the brand new Speed report in Search Console
Google has given site owners and entrepreneurs alike new instruments for measuring a web site’s pace, with the launch of a brand new report in its Search Console utility that breaks down URLs into gradual, average, or quick rankings, the search large lately introduced. Google Webmaster Central

Twitter Reveals 18 Emerging Trends That Marked U.S. Cultural Shifts Since 2016
Twitter has launched an inventory of 18 cultural traits gathered from an evaluation of billions of tweets ship since 2016, exhibiting rising motion to areas of curiosity to digital entrepreneurs together with well-being and on a regular basis marvel, the agency lately introduced. Adweek

ON THE LIGHTER SIDE:

2019 November 8 Marketoonist Comic

A lighthearted have a look at whack-an-idea by Marketoonist Tom Fishburne — Marketoonist

YouTube Shares Its Top 10 TrueView for Action Direct-Response Ads for 2019 — Adweek

Mark Zuckerberg Announces All Of Facebook’s Future Decisions Will Be Made By The Cube Of Justice — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Under the Influence(r): How B2B Celebrities Can Boost Your Brand — Brandish Insights
  • Lane R. Ellis — 10 Expert Tips to Help You Grow Your Small Business — Small Business Trends
  • Lee Odden — AMG Newsletter – Why You Need A Marathon Mentality To Succeed — Heidi Cohen
  • Lee Odden — Global Marketing Day in NYC – Meeting A Bunch Of Search Pals

    — Barry Schwartz

  • Lee Odden — What We Mean When We Talk About Influencers — Epic Presence
  • Lee Odden — Must-Attend B2B Marketing Conferences for 2020 — Biznology

If you’ve discovered your individual favourite B2B content material advertising and marketing or digital promoting tales from the previous week, please tell us within the feedback beneath.

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