Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More




2019 September 20 MarketingCharts Chart

About 1 in four Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad
Roughly 1 / 4 of shoppers have made a purchase order after being uncovered to a podcast advert, and about one in three say they discover podcasts adverts to be extra participating than different codecs, in accordance with newly-released survey outcomes. MarketingCharts

Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Some 65 % of entrepreneurs see high-quality knowledge as a very powerful ingredient for marketing campaign success, whereas additionally estimating that roughly 21 % of promoting spending goes in direction of poor high quality knowledge, two of the findings in a brand new report about advertising knowledge high quality. MediaPost

Will WhatsApp Status Ads Be a Good Fit for Promotions?
As WhatsApp’s Status adverts — the messaging agency’s “stories” format — have seen rising use by entrepreneurs, privateness issues stay, and eMarketer seems to be at WhatsApp content material, and why individuals unsubscribe from cell messaging. eMarketer

Twitter Launches New ‘Agency Playbook’ to Help Businesses Better Understand the Platform
Twitter has launched an up to date version of its company playbook information for companies, together with new overviews of assorted promoting choices and the seemingly outcomes for every sort, the agency not too long ago introduced. Social Media Today

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not
54 % of shoppers consider that firms don’t have their greatest pursuits in thoughts, one in every of a number of indicators of low model belief revealed in Salesforce’s new “Trends in Consumer Trust” examine, and Adweek takes a take a look at how entrepreneurs are working to regulate. Adweek

Are B2B advertising guidelines totally different from B2C?
An examination of the nuanced similarities and variations between B2B and B2C advertising guidelines, and the way they’re converging, as The Drum digs in with Linkedin Marketing Solutions’ (shopper) Alex Sibois. The Drum

2019 September 20 Statistic Image

Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
Google not too long ago launched an replace to its search high quality rater pointers paperwork, one of many human-feedback parts the search large makes use of to floor high search outcomes, and SEM Post takes an in-depth take a look at the numerous new modifications. The SEM Post

Despite huge spending on digital, manufacturers nonetheless aren’t certain how one can measure cross-channel campaigns
While digital promoting has seen important spending progress, it’s remained a problem for manufacturers promoting in a number of channels to precisely gauge success, and new examine knowledge from Kantar seems to be at how entrepreneurs are working to implement higher cross-channel measurement options. The Drum

Facebook video entrepreneurs get new instruments, metrics for Live, Watch Parties, Creator Studio
Facebook not too long ago releases an array of latest options that will have an effect on how digital entrepreneurs make the most of the platform, together with new rehearsal video options that make practice-run testing potential, add Live API and Watch Party metrics, and produce up to date Creator Studio instruments, amongst different additions. Marketing Land

LinkedIn Publishes New Checklist for Tech Marketers [Infographic]
55 % of B2B decision-makers view thought management as vital in terms of vetting distributors, and a few 90 % of B2B know-how patrons take their search outdoors shopping for committees, two of many insights included in a brand new Enlightened Technology Marketer report from LinkedIn (shopper). Social Media Today

ON THE LIGHTER SIDE:

2019 September 20 Marketoonist Comic

A lighthearted take a look at the state of e-commerce by Marketoonist Tom Fishburne — Marketoonist

Teach your kids (to tweet) effectively. Today’s Cartoon: September 19, 2019 — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Turn Euphoria into Action — LinkedIn (shopper)
  • Lee Odden — B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion — WebProNews
  • Lee Odden — Eight Colors That Will Brightly Grow Your Personal Brand — Forbes
  • Lee Odden — How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends — Dear Mishu Dad
  • Lee Odden — What Customer Experience Management Means For Today’s Business Ecosystem [Video] — Adobe Experience Cloud

Have you discovered your personal main B2B content material advertising or digital promoting tales from the previous week?

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