{"id":5319,"date":"2020-02-06T20:43:28","date_gmt":"2020-02-06T20:43:28","guid":{"rendered":"https:\/\/internetmarketingoasis.com\/blog\/4-content-marketing-goals-that-really-matter-to-the-business\/"},"modified":"2020-02-06T20:43:29","modified_gmt":"2020-02-06T20:43:29","slug":"4-content-marketing-goals-that-really-matter-to-the-business","status":"publish","type":"post","link":"https:\/\/internetmarketingoasis.com\/blog\/4-content-marketing-goals-that-really-matter-to-the-business\/","title":{"rendered":"4 Content Marketing Goals That Really Matter to the Business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<head profile=\"http:\/\/gmpg.org\/xfn\/11\"><br \/>\n<meta http-equiv=\"Content-Type\" content=\"text\/html; charset=UTF-8\" \/><br \/>\n<title>4 Content Marketing Goals That Really Matter to the Business<\/title><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/><\/p>\n<p><!-- This site is optimized with the Yoast SEO plugin v12.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ --><br \/>\n<meta name=\"description\" content=\"Here\u2019s the truth. Brand awareness \u00ad\u2013 everybody\u2019s favorite\u00ad content marketing goal \u2013 isn\u2019t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business.\" \/><br \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentmarketinginstitute.com\/2020\/02\/content-marketing-goals-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/><br \/>\n<meta property=\"og:type\" content=\"article\" \/><br \/>\n<meta property=\"og:title\" content=\"4 Content Marketing Goals That Really Matter to the Business\" \/><br \/>\n<meta property=\"og:description\" content=\"Here\u2019s the truth. Brand awareness \u00ad\u2013 everybody\u2019s favorite\u00ad content marketing goal \u2013 isn\u2019t going to cut it. 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