{"id":5569,"date":"2020-02-28T15:02:05","date_gmt":"2020-02-28T15:02:05","guid":{"rendered":"https:\/\/internetmarketingoasis.com\/blog\/b2b-content-lifecycle-study-linkedins-new-featured-section-b2b-millennial-report-facebook-adds-story-discovery-feature\/"},"modified":"2020-02-28T15:02:08","modified_gmt":"2020-02-28T15:02:08","slug":"b2b-content-lifecycle-study-linkedins-new-featured-section-b2b-millennial-report-facebook-adds-story-discovery-feature","status":"publish","type":"post","link":"https:\/\/internetmarketingoasis.com\/blog\/b2b-content-lifecycle-study-linkedins-new-featured-section-b2b-millennial-report-facebook-adds-story-discovery-feature\/","title":{"rendered":"B2B Content Lifecycle Study, LinkedIn&#8217;s New Featured Section, B2B Millennial Report, &#038; Facebook Adds Story Discovery Feature"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28SkywordChart600w.png\" alt=\"2020 February 28 Skyword Chart\" width=\"600\" height=\"322\" class=\"aligncenter size-full wp-image-28107\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28SkywordChart600w.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28SkywordChart600w-300x161.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><em>Millennial consumers need higher content material from B2B entrepreneurs<\/em><\/strong><br \/>Better B2B content material is a prime concern amongst Millennial consumers, because the demographic accounts for some 33 p.c of total B2B consumers, a portion Forrester\u2019s newly-released report expects to develop to 44 p.c by 2025. Digital Commerce 360<\/p>\n<p><strong><em>LinkedIn Launches New \u2018Featured\u2019 Section on Profiles to Highlight Key Achievements and Links<\/em><\/strong><br \/>LinkedIn (shopper) started a gradual roll-out of a brand new \u201cFeatured\u201d part, the place customers\u2019 key achievements will seem close to the highest of profiles when starred from updates, the Microsoft-owned platform just lately introduced. Social Media Today<\/p>\n<p><strong><em>How the Fastest-Growing US Companies Are Using Social Media<\/em><\/strong><br \/>87 p.c of Inc. 500 companies used LinkedIn for social media throughout 2019, topping a listing of how the fastest-growing U.S. companies are utilizing social media, outlined in a recently-released UMass Dartmouth report of curiosity to digital entrepreneurs. MarketingProfs<\/p>\n<p><strong><em>The Best Times to Post on Social Media According to Research [Infographic]<\/em><\/strong><br \/>B2B companies discover that one of the best posting instances on LinkedIn are earlier than midday and round 6:00 p.m., one among quite a few social media platform only posting time statistics outlined in a recently-released infographic. Social Media Today<\/p>\n<p><strong><em>Gen Z Craves Multifaceted Content, Audio \u2013 And Even Likes (Relevant) Long-Form Ads<\/em><\/strong><br \/>Digital media consumption habits differ by technology, with members of the Gen Z demographic extra typically in search of out multifaceted content material comprised of interactive components similar to polls and quizzes, in accordance with recently-released content material consumption desire information. MediaPost<\/p>\n<p><strong><em>Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms<\/em><\/strong><br \/>2019 noticed U.S. manufacturers receiving a median of 5 p.c extra social engagement that in 2018, with video engagement reaching a good greater eight p.c development fee \u2014 two of quite a few statistics of curiosity to on-line entrepreneurs contained in latest social media exercise examine information. Forbes<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28StatisticsImage600w.png\" alt=\"2020 February 28 Statistics Image\" width=\"600\" height=\"200\" class=\"alignnone size-full wp-image-28108\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28StatisticsImage600w.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28StatisticsImage600w-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><em>How Businesses Handle Customer Reviews [Infographic]<\/em><\/strong><br \/>Over 35 p.c of companies typically or all the time use constructive opinions of their advertising and marketing efforts, with Google, Facebook, and Yelp being the three platforms most frequently monitored for on-line opinions, in accordance with recently-released survey information specializing in how opinions are utilized by companies. Social Media Today<\/p>\n<p><strong><em>IAB: Programmatic Now 85% Of All U.S. Digital Advertising<\/em><\/strong><br \/>By 2021 programmatic promoting spending will exceed $91 billion within the U.S. alone, and account for 86 p.c of total digital advert spend \u2014 two of a number of gadgets of curiosity to digital entrepreneurs in newly-released Interactive Advertising Bureau report information. MediaPost<\/p>\n<p><strong><em>Facebook Tests New Format for Separate Facebook Stories Discovery Page<\/em><\/strong><br \/>Facebook has continued to ramp up its assist for content material shared within the Stories format, saying just lately that sure Stories will obtain bigger photos in a check of a definite new Facebook Stories discovery web page, in accordance with the social media large. Social Media Today<\/p>\n<p><strong><em>From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content<\/em><\/strong><br \/>Digital B2B content material belongings typically convey peak worth two months after publishing, whereas occurring to realize regular endurance amongst shoppers, two of many findings of curiosity to digital entrepreneurs contained in new B2B content material lifespan report information. Skyword<\/p>\n<p><strong>ON THE LIGHTER SIDE:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28MarketoonistComic600w.png\" alt=\"2020 February 28 Marketoonist Comic\" width=\"600\" height=\"433\" class=\"alignnone size-full wp-image-28109\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28MarketoonistComic600w.png 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/2020February28MarketoonistComic600w-300x217.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A lighthearted take a look at <em>what&#8217;s digital transformation?<\/em> by Marketoonist Tom Fishburne \u2014 Marketoonist<\/p>\n<p>Jif Partnered With Giphy to Make a Limited-Edition Peanut Butter No One Can Pronounce \u2014 Adweek<\/p>\n<p><strong>TOPRANK MARKETING &amp; CLIENTS IN THE NEWS:<\/strong><\/p>\n<ul>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 Not Another State of Marketing Report \u2014 HubSpot<\/li>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 What\u2019s Trending: Aim for Excellence \u2014 LinkedIn (shopper)<\/li>\n<li><strong><em>TopRank Marketing \/ Prophix<\/em><\/strong> \u2014 B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling \u2014 LinkedIn (shopper)<\/li>\n<li><strong><em>Lane R. Ellis<\/em><\/strong> \u2014 10 Tips to Help You Better Understand Your Small Business Customers \u2014 Small Business Trends<\/li>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 How to Create Trustworthy Content That People Want to Read \u2014 Aweber<\/li>\n<li><strong><em>Lee Odden<\/em><\/strong> \u2014 Speaker Spotlight: Lee Odden \u2014 Content Marketing Conference<\/li>\n<\/ul>\n<p>Do you might have your individual prime B2B content material advertising and marketing or digital promoting tales from the previous week? Please tell us within the feedback beneath.<\/p>\n<p>Thank you for becoming a member of us, and please return subsequent week for a brand new number of essentially the most related B2B and digital advertising and marketing trade information. In the meantime, you possibly can comply with us at @toprank on Twitter for much more well timed day by day information. Also, don\u2019t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/OnlineMarketingSEOBlog\/~3\/xlhRGeaTY6w\/\">Source Link Marketing Tips<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Millennial consumers need higher content material from B2B entrepreneursBetter B2B content material is a prime concern amongst Millennial consumers, because the demographic accounts for some 33 p.c of total B2B consumers, a portion Forrester\u2019s newly-released <a class=\"mh-excerpt-more\" href=\"https:\/\/internetmarketingoasis.com\/blog\/b2b-content-lifecycle-study-linkedins-new-featured-section-b2b-millennial-report-facebook-adds-story-discovery-feature\/\" title=\"B2B Content Lifecycle Study, LinkedIn&#8217;s New Featured Section, B2B Millennial Report, &#038; Facebook Adds Story Discovery Feature\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":5571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[40],"_links":{"self":[{"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/posts\/5569"}],"collection":[{"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/comments?post=5569"}],"version-history":[{"count":0,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/posts\/5569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/media\/5571"}],"wp:attachment":[{"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/media?parent=5569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/categories?post=5569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetmarketingoasis.com\/blog\/wp-json\/wp\/v2\/tags?post=5569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}