4 Questions to Drive More Productive Marketing Meetings

Group at table conducting a meeting image.

Allow me to paint an image.



The CAMERA pans to a employee, furiously typing on their laptop. Headphones on. The keys CLACK with productiveness till–

— A LOUD CHIME rings out.

The CAMERA zooms slowly to the pc display screen. A gathering alert flashes throughout the monitor.

— The employee’s head hits the desk with a tender THUD.

We CUT again to the employee. Head hung in exasperation, the employee stops their typing, rises, and departs to attend their name.


It’s occurred to all of us. Stop work. Attend assembly. Rinse and repeat.

According to a current examine from Workfront, 62% of employees imagine conferences are the No. 1 factor that will get in the best way of labor. And following the above situation, it’s straightforward to see why. Meetings could be productiveness killers. They interrupt. They accomplish little. They take up time.

But they’re additionally needed.

They enhance collaboration. Align the workforce. Increase info sharing. The downside, nonetheless, is when a gathering does none of these issues and interrupts your workflow.

So how do you be sure you are asking your workforce to attend a productive assembly? One that can assist them do their job reasonably than hinder them? Below, I define a number of questions you want to ask your self earlier than you ship your subsequent assembly invite.

Question #1: Do You Have a Meeting Agenda?

There’s a motive this query seems first on our checklist: It will shortly weed out pointless or ill-planned conferences.

If you answered “Yes” to this query, proceed on to our subsequent query.

But in the event you answered “No” — cancel the assembly. Do not cross go.

If there isn’t a plan for the assembly, how are you going to accomplish something? Based alone experiences, a gathering with no plan leads to speaking in circles and extra questions than solutions. No plan means no assembly. End of story.

Bonus Tip: To guarantee your assembly is as productive as doable at all times doc the agenda throughout the invite for all attendees to see. This permits attendees to put together and contribute to the agenda in a significant approach.

Question #2: Is Progress Dependent on Others?

Considering the place you’re in your present mission: Do you want others to transfer ahead? Or are you able to obtain progress by yourself?

If you’re in a position to take the following step with out the enter of different workforce members, a gathering shouldn’t be held. Instead, message the workforce to allow them to know you’ve moved ahead and description subsequent steps for them (if there are any).

If you do want different workforce members to full the mission’s subsequent steps, you may want a gathering. Our subsequent couple of questions can assist you determine.

Question #three: Do You Need a Conversation or a Meeting?

According to the Oxford Dictionary, a dialog is “a talk, especially an informal one, between two or more people, in which news and ideas are exchanged.”

A gathering is “an assembly of people, especially the members of a society or committee, for discussion.”

Which one do you want?

If you’re in a position to obtain the enter you want with a easy e-mail, message, or telephone name, don’t hassle interrupting the entire workforce with an in-person assembly.

However, in the event you want to focus on your plan of assault, brainstorm new concepts, or collaborate with a number of workforce members, a gathering seems like an awesome thought. Just be sure you doc your agenda and outline clear roles for every particular person you want to attend.

As Neen James, writer of Folding Time™ and Attention Pays™, just lately advised us in an interview, “As a leader, every time you ask someone to attend a meeting with you, you’re stealing minutes from them. So you’d better make it worthwhile.”

“As a leader, every time you ask someone to attend a meeting with you, you’re stealing minutes from them. So you’d better make it worthwhile.” @NeenJames Click To Tweet

Question #4: Is This a Recurring Meeting?

Recurring conferences present up on everybody’s calendar. Whether it’s for standing updates or outcomes evaluations, they pop up usually and normally have the identical agenda. Which spells unhealthy information by way of productiveness.

A recurring assembly ought to solely happen when you’ve got one thing new to focus on.

Have a weekly assembly scheduled however no updates to give the workforce? Cancel it. Have a brief replace that may be summarized in an e-mail? Cancel it. Need to assessment a number of updates with the entire workforce? Have it.

If You Need to Have This Meeting…

… You’re gonna need to comply with a couple of guidelines.

From setting the agenda to assembly preparation to inviting the proper folks, there are a couple of methods to internet hosting conferences that drive outcomes. So, in the event you answered the questions above and concluded “Yes, I do need to have this meeting,” listed here are a couple of assembly finest practices it is best to comply with beforehand.

Want your group’s productiveness to soar? Optimize your workflow with these prioritization suggestions.

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