Millennial consumers need higher content material from B2B entrepreneurs Better B2B content material is a prime concern amongst Millennial consumers, because the demographic accounts for some 33 p.c of total B2B consumers, a portion Forrester’s newly-released report expects to develop to 44 p.c by 2025. Digital Commerce 360
LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links LinkedIn (shopper) started a gradual roll-out of a brand new “Featured” part, the place customers’ key achievements will seem close to the highest of profiles when starred from updates, the Microsoft-owned platform just lately introduced. Social Media Today
How the Fastest-Growing US Companies Are Using Social Media 87 p.c of Inc. 500 companies used LinkedIn for social media throughout 2019, topping a listing of how the fastest-growing U.S. companies are utilizing social media, outlined in a recently-released UMass Dartmouth report of curiosity to digital entrepreneurs. MarketingProfs
The Best Times to Post on Social Media According to Research [Infographic] B2B companies discover that one of the best posting instances on LinkedIn are earlier than midday and round 6:00 p.m., one among quite a few social media platform only posting time statistics outlined in a recently-released infographic. Social Media Today
Gen Z Craves Multifaceted Content, Audio – And Even Likes (Relevant) Long-Form Ads Digital media consumption habits differ by technology, with members of the Gen Z demographic extra typically in search of out multifaceted content material comprised of interactive components similar to polls and quizzes, in accordance with recently-released content material consumption desire information. MediaPost
Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms 2019 noticed U.S. manufacturers receiving a median of 5 p.c extra social engagement that in 2018, with video engagement reaching a good greater eight p.c development fee — two of quite a few statistics of curiosity to on-line entrepreneurs contained in latest social media exercise examine information. Forbes
How Businesses Handle Customer Reviews [Infographic] Over 35 p.c of companies typically or all the time use constructive opinions of their advertising and marketing efforts, with Google, Facebook, and Yelp being the three platforms most frequently monitored for on-line opinions, in accordance with recently-released survey information specializing in how opinions are utilized by companies. Social Media Today
IAB: Programmatic Now 85% Of All U.S. Digital Advertising By 2021 programmatic promoting spending will exceed $91 billion within the U.S. alone, and account for 86 p.c of total digital advert spend — two of a number of gadgets of curiosity to digital entrepreneurs in newly-released Interactive Advertising Bureau report information. MediaPost
Facebook Tests New Format for Separate Facebook Stories Discovery Page Facebook has continued to ramp up its assist for content material shared within the Stories format, saying just lately that sure Stories will obtain bigger photos in a check of a definite new Facebook Stories discovery web page, in accordance with the social media large. Social Media Today
From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content Digital B2B content material belongings typically convey peak worth two months after publishing, whereas occurring to realize regular endurance amongst shoppers, two of many findings of curiosity to digital entrepreneurs contained in new B2B content material lifespan report information. Skyword
ON THE LIGHTER SIDE:
A lighthearted take a look at what’s digital transformation? by Marketoonist Tom Fishburne — Marketoonist
Jif Partnered With Giphy to Make a Limited-Edition Peanut Butter No One Can Pronounce — Adweek
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Lee Odden — Not Another State of Marketing Report — HubSpot
Lee Odden — What’s Trending: Aim for Excellence — LinkedIn (shopper)
TopRank Marketing / Prophix — B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling — LinkedIn (shopper)
Lane R. Ellis — 10 Tips to Help You Better Understand Your Small Business Customers — Small Business Trends
Lee Odden — How to Create Trustworthy Content That People Want to Read — Aweber
Lee Odden — Speaker Spotlight: Lee Odden — Content Marketing Conference
Do you might have your individual prime B2B content material advertising and marketing or digital promoting tales from the previous week? Please tell us within the feedback beneath.
Thank you for becoming a member of us, and please return subsequent week for a brand new number of essentially the most related B2B and digital advertising and marketing trade information. In the meantime, you possibly can comply with us at @toprank on Twitter for much more well timed day by day information. Also, don’t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.
We discuss so much right here on Online Marketing Blog about influencer advertising and marketing and one of many advantages of incorporating the voices of influencers in model content material shouldn’t be typically lined: buyer […]
YouTube is a $15 billion-a-year enterprise, Google reveals for the primary timeFor the primary time in practically 15 years YouTube has launched its promoting income data, displaying that the video platform yearly accounted for some […]
30-second abstract: Successful SaaS firms will work out find out how to develop actually bi-directional partnerships with their clients, to the level that clients change into contributors to the total imaginative and prescient of the […]
