B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates


2020 May 1 Sprout Social Chart

How to use LinkedIn Ads’ new firm focusing on choices to enhance B2B lead era
LinkedIn (shopper) not too long ago rolled out extra focusing on choices for advertisers, permitting LinkedIn Ad customers entry to new Company Category B2B information comprised of Forbes, Fortune and platform information, together with the addition of development fee focusing on info. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 p.c of B2B entrepreneurs plan to up their funding in information high quality throughout 2020, whereas 90 p.c stated they view such funding main to improved advertising and marketing and gross sales efficiency — two of the quite a few findings of curiosity to digital entrepreneurs contained in recently-released Dun & Bradstreet report information. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B entrepreneurs count on to shift funding primarily to digital occasions (78%), internet content material (72%), webinars (67%) and social media (66%) due to the pandemic, in accordance to recently-released April enterprise-level firm survey information. MarketingProfs

How COVID-19 has modified social media engagement [Report]
Sprout Social’s new pandemic-era information reveals that LinkedIn posts carry out one of the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to midday, and that the media and leisure business has been publishing nearly 9 extra posts every day, in accordance to new social media engagement information on curiosity to entrepreneurs. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter elevated its monetizable every day energetic customers (mDAUs) by 23 p.c through the quarter, and noticed video view charges that rose by 5.5 p.c, two of the findings in newly-released model COVID-19 pattern information. Social Media Today

Facebook Adds New ‘Animate’ Option to Add Motion to Still Images in Facebook Stories
Facebook has launched new zoom, pan and different animation modes that carry entrepreneurs quite a lot of extra Facebook Stories choices, and has additionally begun testing a number of new mood-based content material response choices, the social media large not too long ago introduced. Social Media Today

2020 May 1 Statistics Image

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel classes sport a variety of differing engagement benchmarks, in accordance to recently-released YouTube influencer engagement fee report information, which additionally reveals that micro-influencers on the video platform can typically obtain excessive engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has launched new content material pattern engagement information, together with a breakdown by international areas that reveals what the platform’s viewers is on the lookout for and interesting with, with pandemic-related content material having seen a number of the largest will increase in amount, the agency introduced. Social Media Today

Coronavirus reshapes client habits, creating four new segments, report finds
25 p.c of customers stated they’d pay extra to purchase from trusted manufacturers and 23 p.c from moral manufacturers — two of quite a few findings of curiosity to digital entrepreneurs in newly-released Ernst & Young pandemic advertising and marketing report information. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook not too long ago introduced quite a lot of video-related updates to its quite a few social communications properties, together with a change which is able to enable up to eight folks to have WhatsApp video calls, whereas Messenger video obtained new digital background choices, amongst a number of different video function updates. Social Media Today

ON THE LIGHTER SIDE:

2020 May 1 Marketoonist Comic

A lighthearted have a look at our model promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify customers unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (shopper)
  • Lee Odden — four takeaways for content material entrepreneurs in the time of COVID-19 — Search Engine Land
  • Lee Odden — 5 Hours of Content Marketing – Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you bought your individual prime B2B content material advertising and marketing or digital promoting tales from the previous week of reports? Please tell us in the feedback beneath.

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