Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands


2020 May 8 MarketingCharts Chart

How COVID-19 Is Impacting Business Event Planning
70 p.c of enterprise occasion planners have modified previously-planned in-person occasions to digital platforms because of the pandemic, and 47 p.c anticipate that after it ends folks will nonetheless be hesitant to journey, with 27 p.c anticipating a swift uptick in real-world occasions resulting from pent-up demand, based on newly-released survey knowledge from the Professional Convention Management Association (PCMA). MarketingProfs

Google advert gross sales regular after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter promoting gross sales at Google tallied $33.eight billion, with 73 p.c coming from search and 12 p.c from its YouTube property, and Google’s advert enterprise accounting for some 83 p.c of income for mother or father agency Alphabet, based on newly-released monetary outcomes. Reuters

Spotify-owned Anchor can now flip your video chats into podcasts
Spotify will make the most of its Anchor property to make it potential to transform video assembly content material into podcasts, providing entrepreneurs new choices for making use of a digital hangout video content material podcast conversion characteristic, Spotify not too long ago introduced. TechCrunch

Google’s new Podcasts Manager instrument gives deeper knowledge on listener conduct
Google has rolled out a brand new podcast analytics knowledge characteristic — Podcasts Manager — that gives entrepreneurs an assortment of recent podcast listening knowledge, the search large not too long ago introduced. Marketing Land

LinkedIn’s as much as 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (shopper) noticed its person base enhance to 690 million members — up from 675 in January — with an accompanying 26 p.c enhance in person classes, and LinkedIn Live streams that elevated by some 158 p.c since February, based on mother or father agency Microsoft’s newest earnings launch. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend extra on Instagram throughout the first quarter of 2020, with advert spending up 39 p.c year-over-year on the platform, holding regular at 27 p.c of mother or father firm Facebook’s whole advert spend, based on recently-released Merkle knowledge. MarketingCharts

2020 May 8 Statistics Image

Brands Are Using More Data And Spending More On It: Study
B2B entrepreneurs are making better use of information and spending more and more to collect it, based on current report knowledge from Ascend2, displaying that 47 p.c use engagement knowledge to make advertising and marketing selections, one among a number of report statistics of curiosity to digital entrepreneurs. MediaSubmit

Most shoppers try new manufacturers throughout social distancing, examine finds
Brands are seeing newfound ranges of viewers curiosity, with an uptick in shopper curiosity for attempting new manufacturers that has been noticed throughout the pandemic, with members of the Gen Z and Millennial demographic seeing the largest will increase, based on recently-released survey knowledge. Campaign US

Marketers Ante Up for In-Game Advertising
A $three billion in-game promoting market within the U.S. alone has attracted extra advertisers, and a brand new Association of National Advertisers (ANA) examination of information from eMarketer discovered some surprises in that almost all cell avid gamers had been over 35, with 20 p.c being over 50, whereas the bulk had been feminine, a number of of the in-game promoting statistics of curiosity to digital entrepreneurs. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital advertising and marketing has fared higher than conventional campaigns within the face of the worldwide well being disaster, based on newly-released survey knowledge from the Interactive Advertising Bureau (IAB) exploring the variations between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

2020 May 8 Marketoonist Comic"

A lighthearted have a look at generic promoting “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Embracing Data — LinkedIn (shopper)
  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (shopper)
  • Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
  • Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

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