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Retailers leverage customer data to drive personalized experiences

January 13, 2020 Dirk Wagner 0

30-second abstract: Slightly extra retailers with centralized customer data are happy with their association, in contrast to these with decentralized data, in accordance to a brand new report from customer data platform (CDP) Arm Treasure […]

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AI in marketing: How to find the right use cases, people and technology

January 12, 2020 Dirk Wagner 0

30-second abstract: AI front-runners are projected to probably double money movement by 2020, with implied internet cash-flow progress of roughly 6% for via 2030, whereas non-adopters “might experience around a 20% decline in cash flow […]

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B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue

January 11, 2020 Dirk Wagner 0

Twitter Is Removing the Audience Insights Element from Twitter AnalyticsTwitter has introduced that it’s going to cast off the present model of its Audience Insights portion of Twitter Analytics. On January 30 the platform will […]

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Four tips to maximize content creation for personalization

January 10, 2020 Dirk Wagner 0

30-second abstract: With extra time, assets, and energy required from advertising and marketing, design, and improvement, manufacturers are feeling the stress to meet the calls for of customers who count on to see their pursuits […]

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Adam Dunn on Creating Blockbuster Video Content in B2B

January 9, 2020 Dirk Wagner 0

Content has many goals. It ought to inform. It ought to help. It ought to entertain. But as B2B entrepreneurs, doesn’t it seem to be if we don’t ship on the latter – instantly, and […]

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B2B Content Marketing Lessons from 2019’s Nerdy Film & TV Franchise Finales

January 8, 2020 Dirk Wagner 0

2019 could also be remembered because the 12 months we reached peak nerd. When I used to be rising up within the ’80s and ’90s, nerd tradition was nonetheless underground, one thing for bizarre children […]

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Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling

January 7, 2020 Dirk Wagner 0

When it comes to securing buy-in from key stakeholders for advertising and marketing know-how investments, are you getting ready to ship a pitch or to woo your viewers by story? According to Zari Venhaus, Director […]

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  • The BEST Digital Marketing Course of 2020 (SMMA)
  • Brands Give COVID-19 Vaccine a Shot in the Arm
  • Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth
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  • LinkedIn Users Can Now Control Who Sees Their Posts
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