Jay Baer began the Convince & Convert weblog again in 2008, and yearly we submit a prime 10 record of our hottest posts of the 12 months. But for 2020, we’re bringing you our favourite posts of the decade. Some are customer favorites. Others are workforce member favorites.
Dive in now as we rejoice 10+ years of advertising content material:
My Biggest Mistakes in 10 Years as an Entrepreneur
To rejoice Convince & Convert’s 10 12 months anniversary in 2018, founder Jay Baer revealed the 10 greatest classes he discovered whereas main the firm. While this submit doesn’t obtain many natural visits nowadays (it was tough to optimize for web optimization), it did get a ton of suggestions, shares and engagement after we initially posted it. It’s value a learn — for positive!
Originally Published: June 1, 2018
How to Build a Content Calendar (Plus a Free Template)
A fan favourite, we not too long ago refreshed this common submit in early 2019 with a video, new downloadable template and up to date recommendation—and it jumped in the rankings and receives hundreds of guests every month. And for good motive — the recommendation is helpful and actionable.
Originally Published: January 6, 2014
Updated: February 2, 2019
The Time I Spent the World Series in Handcuffs
We take the potential to get real-time solutions, real-time assist and real-time apologies without any consideration, as a result of they’re the norm right now. But it wasn’t the norm in 2001 – the 12 months the Diamondbacks received all of it, and Jay spent four innings in handcuffs. Our very personal Kelly Santina urged this submit be added to the record, and I counsel you learn it too.
Originally Published: October 26, 2014
How to Create a Social Media Strategy in 7 Steps
In phrases of web page views since January 2010, this submit is #1, producing greater than 600,000 web page views because it was first revealed in 2013. We’ve up to date it and added a downloadable template, and it’s nonetheless going sturdy — the submit is one of our prime 10 hottest.
Originally Published: January 27, 2013
Updated: March 27, 2019
Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis
Jay initially wrote this submit primarily based on a presentation again in 2014, and our very personal Lauren Teague up to date it in November 2018. Lauren is an knowledgeable in social media disaster preparation and administration, and this submit continues to tell guests and purchasers. Keep this one helpful as you replace your social media disaster plan for 2020.
Originally Published: April 13, 2014
Updated: November four, 2019
How to Fight Back Against Negative Customer Ratings and Reviews
Before Jay revealed Hug Your Haters, he revealed this submit on dealing with unfavorable critiques. Solid recommendation that’s nonetheless related right now.
Originally Published: November four, 2015
How to Create a Content Marketing Strategy in 7 Easy Steps
Another basic, evergreen submit, Jay wrote the authentic in 2014, and C&C content material technique consultants Anna Hrach and Jenny Magic up to date the submit in 2019. Still going sturdy over four years later, this submit is common with Google guests and our electronic mail readers. It features a helpful, downloadable template too.
Originally Published: October 12, 2014
Updated: June 24, 2019
Why Done Is Better Than Perfect Is Now a Broken and Unworkable Philosophy
This submit killed it in our weekly publication — some of our highest opens and CTRs ever! The topic line was “Sheryl Sandberg Is Totally Wrong About This”. People should actually like to hate Sheryl Sandberg or they only actually love our weekly publication. I’d prefer to suppose it’s the latter. But actually, it is a implausible submit from Jay that explains whenever you observe the “done is better than perfect” philosophy, you sacrifice buyer expertise for pace.
Originally Published: February 27, 2019
5 Ways to Develop a Unique Selling Proposition
It’s all the time good to return to the fundamentals. This submit on distinctive promoting propositions has been a fan favourite since 2013.
Originally Published: December three, 2013
The 5 Types of Talk Triggers [Infographic]
In conjunction with the launch of the e-book, Talk Triggers, Jay created this nifty infographic on the 5 sorts of discuss triggers. It consists of stats, analysis and the 5 methods you will get your clients speaking about you with a chat set off.
Originally Published: October three, 2018