Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options




2020 October 16 Hootsuite Chart

Most B2B Demand Gen Pros Use Sophisticated Attribution Models
Some 43 % of B2B demand era patrons say that they use superior attribution fashions with a number of touchpoints, whereas 21 % don’t have a marketing campaign attribution mannequin in any respect, based on recently-released knowledge surveying B2B expertise advertising and marketing and demand era decision-makers. Marketing Charts

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options through LinkedIn Messages
LinkedIn has launched an array of recent event-related options, together with rolling out personal messaging entry to video from Zoom and different digital assembly suppliers, Microsoft-owned LinkedIn (consumer) not too long ago introduced. Social Media Today

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
A brand new effort from video intelligence agency Tubular Labs goals to ship a extra standardized video viewing metric throughout the Facebook and YouTube platforms, with help for Instagram forthcoming, the agency not too long ago introduced in a transfer of curiosity to digital entrepreneurs. AdExchanger

US Justice Department Files Complaint Against Google Over Monopoly Tactics
Google’s search dominance has led the U.S. Justice Department to file a criticism looking for yet-to-be-announced cures, the division not too long ago introduced. Google responded by calling the criticism submitting “deeply flawed,” the Alphabet-owned search large introduced. Social Media Today

Instagram agrees curbs on paid influencers, says UK watchdog
New expertise to assist spot undisclosed influencer social media posts will come to Instagram, Britain’s Competition and Markets Authority (CMA) not too long ago introduced, as Instagram father or mother Facebook has begun working with the governmental group on efforts to extend transparency, the social media agency has mentioned. Reuters

Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google has rolled out a number of new search-related options and updates, together with Google Lens enhancements, larger use of key second chapters, and the addition of related subtopics inside search, the agency not too long ago introduced. search engine marketing Roundtable

2020 October 23 Statistics Image

Facebook opens Messenger API to Instagram messaging for companies
Facebook has launched an up to date Messenger API that may permit for brand spanking new automated responses and different integration options that goal to ease enterprise communication through Instagram, Facebook not too long ago introduced. VentureBeat

Google Tests Ads In Google Maps Autocomplete Predictions
Google has been noticed testing a possible new number of promoting for its common Google Maps product, which might permit advertisers to put advertisements that seem amidst autocomplete search prediction outcomes as customers sort. search engine marketing Roundtable

Dropbox is the newest San Francisco tech firm to make distant work everlasting
Dropbox has introduced that it has made distant work a everlasting a part of the agency’s future, a shift that when mixed with related strikes by different expertise companies, has led some staff to go away the Bay Area, driving sure lease charges down 20 % since final yr. CNBC

More than 50% of people on this planet use social media — right here’s what you must know [Hootsuite Study]
During the second quarter of 2020 world social media promoting spending was down 13 % over the identical interval final yr, nonetheless the determine represents an enchancment over final quarter’s drop of 19.2 % globally — simply certainly one of quite a few findings of curiosity to digital entrepreneurs contained in Hootsuite’s recently-released Digital 2020 October Global Statshot Report. The Next Web

ON THE LIGHTER SIDE:

2020 October 23 Marketoonist Comic

A lighthearted take a look at “generic advertising ‘in these uncertain times’” by Marketoonist Tom Fishburne — Marketoonist

Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — L’experience en advertising and marketing: notre Top 20 de 2020 [In French] — ExoB2B
  • TopRank Marketing — Permission to Interrupt (aka The Great Unfollowing of 2020) — Jason Falls
  • TopRank Marketing / SAP — The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO — Golden Spiral

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