How Google Improves Search Results

Google provides a beginner-friendly clarification of the way it improves search leads to a brand new video printed to the corporate’s YouTube channel.

The video is clearly geared toward an viewers that’s much less conversant in Google Search than the common web optimization or web site proprietor.

Google tends to publish this degree of content material on ‘Google’ YouTube channel, whereas extra superior content material resides on the ‘Google Webmasters’ channel.

Maybe it’s the search geek in me, however I all the time discover it attention-grabbing to see how Google explains search to a normal viewers.

If you’re something like me then chances are you’ll discover it attention-grabbing as effectively.

Here’s a recap of various factors which are touched on within the video.


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Video recap: How Google Search continues to enhance outcomes

Contrary to what some individuals would possibly suppose, Google can not make adjustments to particular person search outcomes pages.

Rather, it implements methods that enhance search outcomes as a complete.

“No system is ideal, and generally ours could miss the mark and present you content material that isn’t actually that related or doesn’t come from essentially the most dependable sources.

You would possibly suppose that we are able to simply repair the outcomes for that particular search, however with billions of searches per day there’s no means that anybody can manually resolve which items of content material must be ranked above others.

Here’s what we do as an alternative: make search higher.

We do this by developing with enhancements to our methods that we expect would possibly assist not simply these queries that flip up unreliable or irrelevant outcomes, however a broad vary of comparable searches.”

Thousands of enhancements per 12 months

The video goes on to disclose that, in 2019 alone, Google made round three,620 enhancements to look outcomes.


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That’s a median of almost 10 enhancements a day.

“These changes help us with ranking our blue link web results, and our search features like autocomplete, knowledge panels, and featured snippets.”

To make certain, not all of these three,000+ enhancements are algorithm updates.

Improvements may also contain modifying data inside search options.

Although Google can not make adjustments to particular person SERPs, it may well make adjustments to particular search options.

Google provides an instance of incorrect data showing in a recipe card in search outcomes.

How Google Improves Search Results

Google can manually edit these search options at will, which is normally what occurs when it’s alerted to the errors by customers.

“Every from time to time we do must take away incorrect or coverage violating data from search options ourselves.

Sometimes we’re alerted to points based mostly on suggestions from our customers. Then we glance into what induced the difficulty, take what we’ve realized, and hold bettering our methods with the purpose of stopping this type of factor from occurring once more.”

Google concludes the video by acknowledging that no system is ideal. But the corporate is dedicated to creating enhancements every single day to assist individuals discover what they’re searching for.

See the complete video beneath:

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