B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights


2020 October 30 McKinsey Chart

Do Most B2B Marketers Gate Content? [Study]
64 p.c of B2B entrepreneurs make the most of gated content material to acquire prospect and buyer info, with some 5 p.c at all times gating their content material and 34 p.c generally utilizing gating, in line with recently-released survey knowledge of curiosity to digital entrepreneurs. MarketingProfs

Global social media advert spend jumps 56.four% in Q3
Social media promoting spending climbed 56.four p.c globally through the third quarter, whereas in North America the rise was even higher at 61.7 p.c, and video content material longer than 5 minutes noticed 70.four p.c higher attain than that having shorter durations, in line with recently-release report knowledge. The Drum

LinkedIn Up to 722 Million Members, Continues to See ‘Record Levels of Engagement’
LinkedIn noticed a 31 p.c improve in periods throughout the latest quarter, accompanied by a 16 p.c development in income year-over-year led by LinkedIn Marketing Solutions (consumer), whereas the Microsoft-owned platform’s 722 million customers achieved document ranges of engagement, the agency just lately reported . Social Media Today

YouTube revamps its cell app with new gestures, video chapter lists and extra
YouTube has rolled out new cell app gestures for added video chapter management, whereas additionally making its captioning options extra accessible, together with different options together with a nighttime reminder operate, the Google-owned platform just lately introduced. TechCrunch

Facebook Steps Into Cloud Gaming With Playable Ads
Facebook has given a restricted roll out to playable advertisements for the platforms cloud-streamed gaming function, providing a glimpse of the kind of spots that can more and more blur the strains between advert and recreation, the social media big just lately introduced. MediaSubmit

CX: What’s Next? Brands Forced To Respond To Changing Customer Patterns
13 p.c of companies plan to put money into social listening or media monitoring instruments for buyer expertise (CX) in 2021, whereas 79 p.c of CX leaders say that the worldwide well being disaster has brought about a rise in model digital interactions — two of a number of statistics of curiosity to on-line entrepreneurs contained in recently-released survey knowledge. MediaSubmit

2020 October 30 Statistics Image

400,000 Articles Analyzed: Here’s What We Learned About Content Engagement
Content that resonates properly and drives engagement on one social media platform might carry out poorly on one other, particularly when the 2 are Facebook and Twitter, in line with newly-released survey knowledge gathered from some 400,000 items of content material analyzed by BuzzSumo. BuzzSumo

Deloitte’s 7 advertising tendencies for 2021 embrace agile, digital transformation
Uncertainty attributable to the pandemic has performed an element in a major drop in confidence amongst company executives, in line with Deloitte’s new Global Marketing Trends 2021 report, surveying over 400 international CMOs and different executives. Among the tendencies the report highlights are higher model function, agile advertising methods, and extra genuine connections. MarTech Today

Where Are Marketers Struggling with Lead Conversion?
43 p.c of selling and gross sales professionals at B2B and B2C companies say that they’ve skilled issue accumulating sufficient lead knowledge, and 41 p.c discover lead follow-up problematic — two insights from recently-released survey knowledge of curiosity to digital entrepreneurs. Marketing Charts

Survey: US B2B decision-maker response to COVID-19 disaster
More than 90 p.c of B2B determination makers consider the uptick in distant and digital experiences caused by the pandemic will endure as soon as the worldwide well being disaster subsides, whereas lower than 30 p.c of B2B consumers say that they would like a return to in-person gross sales interactions in post-pandemic instances — two of a number of statistics of curiosity to digital entrepreneurs in newly-released survey knowledge. McKinsey

ON THE LIGHTER SIDE:

2020 October 30 Marketoonist Comic

A lighthearted take a look at “changing customer needs” by Marketoonist Tom Fishburne — Marketoonist

Confused Army Corp Of Engineers Trying To Find Out What Big Blue Cable Connected To Country Does — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Top 20 Digital Marketing Blogs and Their Specialties — Rank Company
  • Lee Odden — Devising Influencer Marketing Campaigns — Evans on Marketing

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