Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research




What key phrases do your prime opponents each rank for that you just’re lacking out on? How are you aware how a lot prime actual property your URL or web page owns within the SERPs? How are you able to uncover solutions to your searchers’ commonest questions and beef up that FAQ web page?

We can reply all of these questions with some super-simple workflows utilizing Keyword Explorer. In our final put up on this collection, we coated tips on how to discover rating key phrases, uncover new alternatives, examine rankings, and extra. This time round, we’re diving into three extra fast and simple workflows you should utilize to bolster your key phrase analysis and work smarter, not more durable.

Ready to get began? Follow alongside within the device with Britney Muller as she shares her very favourite Keyword Explorer options:

Follow alongside in Keyword Explorer

And bear in mind, you probably have a Moz Community account that you just use to thumbs-up and touch upon Moz Blog posts, you have already got free entry to Keyword Explorer — let’s present you tips on how to use it!


1. How to find aggressive key phrase alternatives

This is my favourite function of all in Keyword Explorer and let me clarify why. Let’s say that you just’re this web site, pimylifeup.com. They create initiatives and tutorials on Raspberry Pis. The two competing web sites for Raspberry Pi, which is a mini pc, are raspberrypi.org and canakit.com.

If that is your web site, we may paste that in right here, choose Root Domain, and do a search. Then we will seize these different two websites. We’re going to repeat their URLs and enter them in these extra web site areas. 

This is actually going to have a look at the rating key phrases for your aggressive websites that your web site would not rank for. So it is a actually nice, high-level overview of what these key phrases are.

Pi My Life Up is fairly good. Then you may view the Domain Authority for the websites. Where it will get actually thrilling is over in Ranking Keywords. Here you may see that is raspberrypi.org, and that is the quantity of key phrases that they rank for. This blue circle is Pi My Life Up, after which the yellow is CanaKit.

What you need to take a look at are the key phrases that each CanaKit and raspberrypi.org proper right here rank for that you do not. So you click on on the competing overlap key phrases, and they’ll populate right here beneath. You can export all of them, which is nice.

Or you possibly can filter by numerous issues, like search quantity or problem in rating. What I recommend doing goes via a few of these by hand and choosing the key phrases that you just suppose is perhaps alternatives for your web site.

From right here, what you are able to do is, after you choose and click on round to those that you really want, you may add them to a key phrase checklist. So you may preserve monitor of all of those key phrases. Let’s do Pi Opportunities. I’ve already saved these in a listing over right here that is populated.

From a high-level overview, you may see what the favored SERP options are. There are a number of pictures for these competing key phrases. If I need to be aggressive in these key phrase areas, I do know I must create content material that has pictures. There are additionally a number of associated questions.

Then from right here, I can filter by SERP options or natural click-through charges. Maybe most curiously I can add a URL. Let’s say we’ll enter Pi My Life Up, and once more we’re not seeing any rankings right here as a result of this was that overlap that Pi My Life Up did not rank for however the two aggressive websites do.

This is confirming that we do not presently rank for any of those key phrases, however we are able to work on that. What’s so nice about these saved lists is that you could come again after a few weeks or a few months and you’ll choose all the key phrases and refresh the information.

You would possibly need to come again to this key phrase checklist, refresh it, enter in your URL, after which filter by rank and see the place you are beginning to pop up for these key phrase phrases. It’s a extremely thrilling solution to dig into the aggressive key phrase area. There’s tons you are able to do with this, however this was the high-level overview of discovering these key phrases that your opponents presently rank for that you do not.

2. How to find a URL or an actual web page’s rating distribution of key phrases

You can simply paste within the URL or an actual web page into Keyword Explorer. Let’s simply use webmd.com. From right here, you get the Overview web page. But if you happen to scroll right down to the very backside, you see the rating distribution.

You can see what number of key phrases are presently in positions 1 to 3 versus four to 10, all the way in which right down to 41 to 50.

3. How to find frequent key phrase questions

This is considered one of my favourite options that we provide with Keyword Explorer. Just put in your key phrase. Click Search, and from right here you may navigate over to Keyword Suggestions. In this view, you may filter show key phrase strategies which can be questions.



Here you will see all the outcomes which can be questions, and you’ll kind by numerous issues. You can add all of those to a listing, incorporate them into an FAQ web page, no matter your finish objective is.


Discover something new or particularly helpful? Let us know on Twitter or right here within the feedback, and preserve a watch out for extra methods to make use of your on a regular basis web optimization instruments to stage up your workflows.

Try out some new tips in Keyword Explorer



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