Intro to Python – Whiteboard Friday

Python is a programming language that may allow you to uncover unimaginable search engine marketing insights and prevent time by automating time-consuming duties. But for many who have not explored this aspect of search, it may be intimidating. In this episode of Whiteboard Friday, Britney Muller and a real python knowledgeable named Pumpkin supply an intro right into a useful instrument that is price your time to be taught.

Click on the whiteboard picture above to open a excessive decision model in a brand new tab!

Video Transcription

Hey, Moz followers. Welcome to one other version of Whiteboard Friday. Today we’re speaking all about introduction to Python, which is why I’ve a particular co-host right here. She is a ball python herself, complete knowledgeable. Her identify is Pumpkin, and he or she’s the perfect. 

What is Python?

So what’s Python? This has been within the business quite a bit recently. There’s a number of commotion that you must understand how to use it or understand how to speak about it. Python is an open supply, object-oriented programming language that was created in 1991.

Simpler to use than R

Some enjoyable info about Python is it is usually in contrast to R, however it’s arguably extra easy to use. The syntax simply oftentimes feels extra easy and customary-sense, like if you’re new to programming. 

Big corporations use it

Huge corporations use it. NASA, Google, tons of corporations on the market use it as a result of it is broadly supported.

It’s open supply

It is open supply. So fairly cool. While we’re going by this Whiteboard Friday, I’d like it if we might perform a little Python programming at the moment. So I am simply going to ask that you just additionally go to this in one other tab, Download the model to your pc and we’ll get again to that. 

Why does Python matter?

So why do you have to care? 

Automates time-consuming duties

Python is extremely highly effective as a result of it helps you automate time-consuming duties. It can do this stuff at scale to be able to unlock your time to work on greater-degree considering, to work on extra technique. It’s actually, actually thrilling the place this stuff are going. 

Log file evaluation

Some examples of which are issues like log file evaluation. Imagine if you happen to may simply arrange an automatic system with Python to provide you with a warning any time one among your main pages wasn’t being crawled as incessantly because it usually is. You can do all types of issues. Let’s say Google crawls your robots.txt and it throws out a server error, which a lot of you realize causes enormous issues. It can provide you with a warning. You can arrange scripts like that to do actually complete duties. 

Internal hyperlink evaluation

Some different examples, inner hyperlink evaluation, it could do a extremely nice job of that. 

Discover key phrase alternatives

It may help you uncover key phrase alternatives by taking a look at bulk key phrase knowledge and figuring out some actually essential indicators. 

Image optimization

It’s actually nice for issues like picture optimization. It can auto tag and alt textual content pictures. It can do actually highly effective issues there. 

Scrape web sites

It also can scrape the web sites that you just’re working with to do actually excessive quantity duties. 

Google Search Console knowledge evaluation

It also can pull Google Search Console knowledge and do evaluation on these varieties of issues.

I do have a listing of all the people inside search engine marketing who’re presently doing actually, actually highly effective issues with Python. I extremely recommend you take a look at a few of Hamlet Batista’s latest scripts the place he is utilizing Python to do all types of actually cool search engine marketing duties. 

How do you run Python?

What does this even appear to be? So you’ve got hopefully downloaded Python as a programming language in your pc. But now you want to run it someplace. Where does that reside? 

Set up a digital setting utilizing Terminal

So first you have to be establishing a digital setting. But for the aim of those examples, I am simply going to ask that you just pull up your terminal utility.

It appears like this. You may be working Python inside one thing like Jupyter Notebook or Google Colab. But simply pull up your terminal and let’s verify and just be sure you’ve downloaded Python correctly. 

Check to be sure you’ve downloaded Python correctly

So the very first thing that you just do is you open up the terminal and simply kind in “python –version.” You ought to see a readout of the model that you just downloaded to your pc. That’s superior. 

Activate Python and carry out fundamental duties

So now we’re simply going to activate Python and do some actually fundamental duties. So simply kind in “python” and hit Enter. You ought to hopefully see these three arrow issues inside your terminal. From right here, you are able to do one thing like print (“Hello, World!”). So you enter it precisely such as you see it right here, hit Enter, and it’ll say “Hello, World!” which is fairly cool.

You also can do enjoyable issues like simply fundamental math. You can add two numbers collectively utilizing one thing like this. So these are particular person strains. After you full the print (sum), you may see the readout of the sum of these two numbers. You can randomly generate numbers. I notice these aren’t direct search engine marketing functions, however these are the foolish issues that offer you confidence to run packages like what Hamlet talks about.

Have enjoyable — attempt making a random quantity generator

So I extremely recommend you simply have enjoyable, create a bit random quantity generator, which is absolutely cool. Mine is pulling random numbers from zero to 100. You can do zero to 10 or no matter you would like. A enjoyable reality, after you hit Enter and also you see that random quantity, if you’d like to proceed, utilizing your up arrow will pull up the final command inside your terminal.

It even goes again to these different ones. So that is a extremely fast method to rerun one thing like a random quantity generator. You can simply crank out a bunch of them if you’d like for some motive. 

Automating totally different duties

This is the place you can begin to get into actually cool scripts as properly for pulling URLs utilizing Requests HTML. Then you possibly can pull distinctive info from net pages.

You can pull at bulk tens of hundreds of title tags inside a URL record. You can pull issues like H1s, canonicals, all types of issues, and this makes it extremely straightforward to do it at scale. One of my favourite methods to pull issues from URLs is utilizing xpath inside Python.

This is quite a bit simpler than it appears. So this is likely to be an xpath for some web sites, however web sites are marked up in a different way. So if you’re attempting to pull one thing from a specific web site, you possibly can proper-click on into Chrome Developer Tools. Within Chrome Developer Tools, you possibly can proper-click on what it’s that you just’re attempting to scrape with Python.

You simply choose “Copy xpath,” and it offers you the precise xpath for that web site, which is type of a enjoyable trick if you happen to’re stepping into some of these things. 


What are libraries? How will we make these things an increasing number of highly effective? Python is absolutely sturdy by itself, however what makes it even stronger are these libraries or packages that are add-ons that do unimaginable issues.

This is only a small proportion of libraries that may do issues like knowledge assortment, cleansing, visualization, processing, and deployment. One of my favourite methods to get a number of the extra standard packages is simply to obtain Anaconda, as a result of it comes with all of those generally used, hottest packages.

So it is type of a pleasant method to get all of it in a single spot or not less than most of them. 

Learn extra

So you’ve got type of dipped your toes and also you type of perceive what Python is and what persons are utilizing it for. Where are you able to be taught extra? How are you able to begin? Well, Codecademy has a extremely nice Python course, in addition to Google, Kaggle, and even the web site have some actually nice sources that you would be able to take a look at.

This is a listing of people I actually admire within the search engine marketing area, who’re doing unimaginable work with Python and have all impressed me in numerous methods. So undoubtedly control what they’re up to:

But yeah, Pumpkin and I’ve actually loved this, and we hope you probably did too. So thanks a lot for becoming a member of us for this particular version of Whiteboard Friday. We will see you quickly. Bye, guys.

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