Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers




For the previous couple of weeks, you’ve most likely skilled an inflow of emails from firms detailing how COVID-19 is affecting them and thus you, their buyer. It’s… so much, is not it? So at the moment, we wish to take a departure from the world of “how this affects us” and focus as an alternative on actionable issues we are able to all do to make issues brighter for ourselves and our communities. This will not be your usually scheduled programming — we cannot be discussing search engine marketing or advertising and marketing. Instead, we’re sharing concepts and recommendation from the parents at Moz who’ve been discovering methods to be helpers as all of us navigate this new regular.

Donate and store

For those that have regular earnings throughout this time of financial uncertainty, it’s extra vital than ever to help native companies and charitable organizations. Many employers, Moz included, provide charitable donation matching to utilize as nicely.

Food banks, shelters, and charities

You can donate cash or name native organizations (like homeless shelters, meals banks, and animal rescues) to see what gadgets they most want. Mozzers have discovered a number of artistic methods to contribute, together with a brilliant useful spreadsheet of all of the meals banks in our space shared by Britney Muller. A couple of of us have volunteered to be pet foster mother and father, and Skye Stewart has even seen neighbors flip their “little free libraries” into pantries for these in want! 

Skye has seen little free libraries stocked as pantries all through the Wallingford and Fremont neighborhoods of Seattle. This one belongs to Clay and Elli Stricklin.

Blood banks

If you’re wholesome and in a position, think about signing as much as donate blood. The blood banks in our space have obtained so many volunteers that they’re scheduling appointments weeks upfront — what a improbable present of group help!

Buy present playing cards or store on-line

All of our favourite native salons, eating places, bars, or dwelling items shops are possible struggling from current closures. Gift playing cards give them help now and provide the choice to buy later (or have your vacation procuring accomplished slightly early). Many native companies even have on-line retailers so that you can browse from dwelling. Shipping occasions are possible impacted, although, so be understanding!

Order take-out

Local eating places are shifting to take-out and to-go order enterprise fashions. If you’ll be able to’t go decide up meals, apps like DoorDash and Grubhub are providing no-contact supply choices.

Grocery store

Stock up solely with what you want for 2 or three weeks for your self. You also can volunteer, like Mozzer Hayley Sherman, to make grocery runs for at-risk buddies or household.

Stay wholesome

This appears like a no brainer — after all we’re all attempting to remain wholesome! But it must be mentioned, as now we’ve to be a bit extra artistic to maintain up our wholesome habits.

Online exercises

With current closures, native gyms and studios are providing on-line lessons. Have you ever puzzled what a yoga or dance class is like through Zoom? A couple of of us at Moz have discovered, and it’s positively totally different — but additionally surprisingly enjoyable — to attach with all the opposite college students on this new method.

Walk or run

We’ve been having fun with some unseasonable sunshine within the Pacific Northwest, making it the right time to battle cabin fever with a stroll or run outdoors. Weather allowing, you are able to do the identical! Just be sure to take care of social distance from different walkers and runners (even when they’ve a cute pet with them — robust, we all know).

Meditate

Meditation may also help calm the anxiousness many people is likely to be feeling proper now. Dr. Pete recommends the Ten Percent Happier app for help, and apps like Insight Timer and Calm have dozens of free meditation choices so that you can select from, too.

Keep consuming recent fruits and veggies

While it’s tempting to solely fill up on non-perishable meals like mac and cheese (I’m responsible of getting a number of containers saved in my pantry) and depend on dietary supplements or Emergen-C, recent produce remains to be top-of-the-line choices to get essential nutritional vitamins and increase your immunity.

Go offline

Several of us at Moz have discovered it useful to disconnect from the information cycle for some time day by day, and we attempt to solely take note of information from respected sources. With so many voices within the dialog, this may be arduous, which is why going offline may be so useful.

Stay linked

Human connection stays vital for sustaining morale and good humor, even when we are able to’t share the identical bodily area.

Check in

Call individuals you’ll usually see usually, and attain out to these you haven’t seen in awhile. Mozzers are staying linked by calling into morning espresso hangouts and digital workforce lunches — it’s been nice to see everybody’s smiling faces!

You would possibly begin a weekly digital completely satisfied hour or e-book membership utilizing free video conferencing software program like Google Hangouts or Skype, or schedule a while to observe motion pictures along with the brand new Netflix Party extension.

Join on-line communities

Social media teams or apps like Nextdoor permit you to meet your neighbors, share memes, and verify to see if anybody wants something like a grocery run, medication, or only a digital hug.

We’ve created channels in our firm Slack for matters like parenting, wellness, gardening, and simply normal enjoyable. These teams have actually helped deliver gentle and friendship to our shared scenario. In the parenting channel, particularly, Moz mother and father have banded collectively to share assets and ideas to assist help one another on this new world of homeschooling.

Lean into empathy

We’re residing by way of an unprecedented time, and top-of-the-line issues we are able to do is perceive that typically, people simply must be human. If you are main a workforce that is working from dwelling, you would possibly discover your staff conserving unorthodox working hours with faculty closures, disrupted schedules, and technical difficulties. Flex your empathy muscle, and think about enacting versatile insurance policies that may cut back stress in your staff whereas ensuring the work nonetheless will get accomplished.

Let everybody comprehend it’s okay to log out throughout regular working hours to prioritize household time and little one care. You also can schedule non-work-related check-ins, or construct rest time into your schedules. Moz CEO Sarah Bird gave all staff a “Take a Breather” day to present everybody time to chill out, make “quarantinis”, and alter to our present actuality. We all actually appreciated that point!

This listing of how to assist is not at all exhaustive, and we’d love to listen to your concepts! Leave a remark or ship us a tweet. We’re on this collectively.


What we’re doing

We’re dedicated to conserving as a lot normalcy within the routines of our group as attainable, and that features minimizing the impression of this disaster on our prospects and staff. There can be no interruptions to our device performance or to our help workforce’s skill to serve our prospects. We may even proceed to publish useful, actionable content material — even when which means you see a number of Whiteboard Fridays from the residing rooms of our specialists!

Employees at Moz have already been skilled as a distributed workforce, which has ready us nicely for a lifetime of working from dwelling — now a compulsory coverage. We’re additionally given paid day without work, together with sick go away, and are inspired to log out from work after we’re feeling beneath the climate to relaxation and recuperate.



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