How to Run Online Contests and Giveaways Like a Pro

How to Run Online Contests

Wondering how to run model contests and giveaways like a professional?

Contests and giveaways will be an amazingly simple and fast approach to generate optimistic engagement, get extra visitors to your web site and, most significantly, generate extra leads for what you are promoting.

That stated, holding a web based contest shouldn’t be as simple as shopping for an iPad, posting a contest on Facebook and then ready for the outcomes to are available in.

You may get a lot of folks and collaborating – and extra likes than you ever anticipated on a submit – however, on the finish of the day, for those who’re not getting the precise folks signing up to your contest or giveaway (i.e. your audience), you’re not going to get a return in your funding.

In this submit, I’m going to present you ways to run contests and giveaways like a professional – so that you simply’re not simply doing a contest for the sake of it however really reaching your targets to your advertising and marketing methods.

Why run on-line contests and giveaways?

As I discussed within the introduction, contests and giveaways are a good way to get advertising and marketing outcomes rapidly and assist accomplish the next:

  • Boost engagement together with your followers
  • Generate new social media followers
  • Get extra visitors to your web site 
  • Grow your e-mail record 
  • Produce extra leads and gross sales for what you are promoting 

Contests and giveaways are interactive by nature, and folks typically love them – in spite of everything, they’re a chance to win one thing that folks need or want.

What’s extra, contests and giveaways require individuals to go away their particulars with you – and, with the precise kind of contest and prize, which means you possibly can generate extra leads for what you are promoting.

Plus, contests are a good way to generate extra curiosity in what you are promoting and the merchandise and providers you provide – so, by selling your merchandise/providers this manner, you possibly can even increase your gross sales significantly.

That being stated, not simply any contest will get you these outcomes – you want to be very clear about your goals, construct a contest that helps these goals, provide the precise prize and promote your contest/giveaway extensively.

Step 1: Determine Your Contest Objectives

Before beginning any new advertising and marketing plan or marketing campaign, it’s essential to take the time to set up what your marketing campaign’s goals are. 

When you already know what your goals are, you possibly can construct a marketing campaign that helps help these targets and helps you attain them. 

First, think about your total advertising and marketing and enterprise targets – what would you like to obtain within the coming quarter?

Once you’re clear on these goals, you possibly can plan your contest targets to enable you to attain the outcomes you need. 

Here are among the targets you possibly can arrange to your contest/giveaway marketing campaign:

  • Generate extra leads/e-mail subscribers
  • Boost your gross sales
  • Increase model consciousness of your model or a particular product/service
  • Get extra social media followers
  • Boost your viewers engagement 
  • Drive extra visitors to what you are promoting web site 
  • Gather user-generated content material 

Once you already know what your objective is, you possibly can construct a marketing campaign that can enable you to attain that objective. 

Step 2: Choose a Relevant Prize

The prize you provide in your contest or giveaway is likely one of the most essential parts that may decide the success of your marketing campaign. 

If your prize is simply too generic – like, let’s say an iPad, which appears to be one of the vital used prizes for on-line contests – you may get a lot of consideration, however is it the precise consideration?

The factor is, everybody may use an iPad: from a 14-year outdated teenager who’s in a video-game part to a 35-year-old advertising and marketing government.

In different phrases, you’re going to get a mishmash of individuals signing up to your contest, none of them potential prospects for what you are promoting. 

Whatever your contest objective is, whether or not it’s to get extra leads or extra engagement, the hot button is to get these outcomes from the precise folks. 

To accomplish that, you want a prize that can solely enchantment to your specific audience.

Ideally, your prize ought to be brand-related, in addition to one thing that your audience desires.

For instance, one of many best methods to provide a good prize is to use your personal enterprise’s services or products, like this instance from Qwertee, who gave away 30 free t-shirts as a part of their giveaway (and sure, they promote t-shirts).

Facebook Contest Example from Qwertee

Facebook Contest Example from Qwertee

The factor is, once you give away one thing associated to your services or products, you’re going to get the precise consideration: not solely freebie-seekers but in addition individuals who would genuinely need or want your merchandise/providers.

When you give away one thing associated to your services or products, you’re going to get the precise consideration: not solely freebie-seekers. #contest #marketingtip Click To Tweet

Here are among the focused, brand-related prizes you possibly can provide:

  • Coupon codes and reductions to be used in your web site/in-store
  • Your merchandise 
  • Access to your providers 

Also, it’s best to ensure that to showcase the worth of the prize – it’s one other nice alternative to promote what you are promoting and your merchandise/providers and present folks why they’re so worthwhile, like you possibly can see on this contest touchdown web page from Lucille Roberts.

Contest Landing Page Example from Lucille Roberts

Contest Landing Page Example from Lucille Roberts

Here’s one other instance, from Riedel UK, providing up a stunning set of their wine glasses as a contest present.

Instagram Contest Example from Riedel UK

Instagram Contest Example from Riedel UK

The actuality is that you simply may get fewer individuals than you’d need this manner (or, a minimum of, in contrast to for those who had been making a gift of a pill or one thing related that appeals to a wider viewers), however the thought is to get focused individuals. You need to get actual leads and actual engagement from folks which can be probably to be transformed into your prospects down the road.

Step three: Design Your Contest 

Once you already know what you need to obtain together with your contest and have selected a prize, you can begin placing collectively your contest or giveaway; there are quite a few kinds of contests/giveaways, equivalent to:

  • Photos and video contests
  • “pick your favorite” contest
  • Mention and/or hashtag contest
  • Writing or essay contest
  • Instant win contests
  • The “refer-a-friend” contest
  • And, in fact, giveaways, that are related throughout platforms

In order to run a profitable contest or giveaway, you should use a variety of instruments to assist create your contest, publish it on the channels you need, in addition to handle your individuals and assign winners pretty. 

Here are some helpful contest instruments to think about to your marketing campaign:


Easypromos is likely one of the hottest choices for creating any such interactive content material. You can use it to create giveaways, contests, video games and quizzes, in addition to coupons and codes for particular gives. In complete, there are about 30 totally different purposes to select from.

Easypromos Interactive Content and Contest Tool

Easypromos Interactive Content and Contest Tool

In addition, as you may discover above, it really works on a number of on-line platforms, together with Instagram, Facebook, Twitter and YouTube, in addition to your personal web site and even through e-mail newsletters.

There’s an easy-to-use drag-and-drop builder. Plus, you possibly can monitor your campaigns’ outcomes and ROI, in addition to arrange automated emails to nurture your leads.


Another widespread answer is Shortstack. This sturdy instrument permits you to create contests, giveaways and quizzes, in addition to touchdown pages to your interactive content material.

It additionally has varied options to guarantee you possibly can run your contest from begin to end: e-mail advertising and marketing options, drip emails and lead assortment instruments, amongst others.

Shortstack Contest Tool

Shortstack Contest Tool

Their campaigns work on a number of platforms, together with all widespread social networks, in addition to in your web site and on touchdown pages. 

Here are among the most essential parts that want to be in your contest submit/web page:

  • A title that will get folks’s consideration
  • Your prize
  • A really clear and seen call-to-action (often, in the principle title)
  • Entry particulars
  • Contest guidelines (be sure to’re following every platform’s guidelines too)
  • Other contest particulars, equivalent to the timeframe to your contest and how the winners will discover out

Step four: Promote Your Contest Everywhere

In order to get probably the most out of your contest, ensure that to market it excessive and extensive – the extra folks take part, the higher.

Here’s what you want to do so as to promote your contest:

  • First, create a touchdown web page to your contest 
  • Send an e-mail blast to your record and allow them to find out about your contest and the place they want to go to enroll (that e-mail will in all probability have the largest open charges you’ve seen up to now!)
  • Promote your contest throughout all social channels
  • Promote your contest in your web site and/or weblog; for instance, you possibly can create a banner to market it, use a Hello Bar and even write a weblog submit about it
  • Create an advert marketing campaign: for those who’ve deliberate a actually huge contest and need to get probably the most out of it, it could be a good thought to spend money on social media advertisements to attain a a lot wider viewers 


Contests and giveaways will be extraordinarily highly effective instruments for what you are promoting. They provide this highly-effective, super-fast approach to get outcomes: extra leads, extra engagement, extra visitors and so on.

Follow the steps outlined on this step-by-step information, and you’ll be working high-performing contests and giveaways in minutes.

Just keep in mind this: cease making a gift of iPads.  

Unless you’re Apple, in fact. 

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