Top 10 Advantages of Facebook Marketing for Your Business


Have you heard that social media promoting doesn’t drive outcomes?

Or that promoting on Facebook isn’t price it anymore with the evolution of different social platforms?

If so, assume once more.

What follows are simply 10 the explanation why you must embrace Facebook in your advertising and marketing combine – highlighting its key variations versus different social media platforms and benefits in opposition to different digital channels.

1. Reach a Wide Audience

Undeniably, Facebook provides advertisers one of the biggest consumer bases.

As of July 2020, in line with Statista, Facebook had greater than 2.6 billion customers worldwide.

That is greater than every other social media platform and second to maybe solely Google’s search customers.

Top 10 Advantages of Facebook Marketing for Your Business
The viewers on Facebook isn’t merely massive, it spans throughout many demographics.

No matter to whom your online business caters, you must have the ability to discover your required viewers profile on Facebook.

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While skewing in the direction of youthful customers, with 62% of customers falling between 18 and 34 years previous, Facebook attracts customers of all generations, with 38% of falling from 35 all the way in which to 65+.

It is the older demographic teams which are the fastest-growing segments of Facebook customers.

Since 2015 the quantity of Baby Boomers (born 1946-1964) on Facebook steadily grew by double digits and people elements of the Silent Generation (born in or earlier than 1945) on Facebook nearly doubled, in line with Pew Research Center.

2. Alignment with Both B2C & B2B Businesses

Have you heard that Facebook promoting is barely for B2C companies?

Prepare to be shocked at how B2B companies also can run profitable campaigns on Facebook.

Business decision-makers spend 74% extra time on Facebook than different folks.

The B2B house is aggressive , which suggests B2B entrepreneurs have to be aggressive when leveraging Facebook.

But with the correct focusing on, advert format, messaging, and off-Facebook consumer expertise in your website, there may be undoubtedly alternative for success.

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Facebook remarketing is the least B2B entrepreneurs ought to take into account.

We typically neglect how anybody, who’s a B2B goal, doesn’t cease being so after they go away the workplace or are on-line in snackable moments between work engagements.

They are the identical individual. Remarketing to them on Facebook is a dependable approach to stay of their consideration.

For focusing on new customers, Facebook provides these focusing on segments that align properly with B2B wants:

  • Employer identify.
  • Job title.
  • Employment trade.
  • Interest trade.
  • Employer firm measurement.
  • Business vacationers.

Another B2B tactic price pursuing is creating lookalike audiences based mostly on an present e mail checklist, web site guests, or buyer base.

While not distinctive to Facebook and different platforms now additionally supply this, advertisers have seen it carry out properly on Facebook.

Hawke Media’s Facebook promoting technique began with this step and introduced them a 4x return on advert spend.

three. Full-Funnel Targeting with Multiple Form of Engagement

Of all digital platforms, Facebook is maybe the one one which efficiently caters to customers at any stage of their engagement journey.

Facebook’s advert codecs, focusing on choices, and measurement capabilities align properly with any advertising and marketing technique.

It is beneficial whether or not a consumer is within the proverbial higher funnel phases, casually searching and simply beginning their analysis, or in a mindset to transact.

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For the notice stage, Facebook’s sponsored tales, video advertisements, carousel advertisements are nice methods to pique somebody’s curiosity with out being too direct.

If the customers are actually not within the body of thoughts to even take into account your message, they won’t have interaction with and transfer proper previous it.

But if they’re, that is your probability to shock and delight them with one thing extremely visible, memorable and exhibits your service or product utilized in a approach that gives worth.

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The objective is to not present intensive advantages.

The goal is to point out one thing that can excite a consumer and inspire them to analysis additional when the timing is best for them.

If your objective is to faucet mid-funnel customers (i.e., within the consideration part), Facebook has six totally different options catering to this.

To notice, they permit not solely partaking customers on Facebook, but in addition drive off-Facebook actions that entail customers interacting with content material in your website.

If driving customers to actively take into account your online business is your important goal, then Facebook could be completely a dependable supply of extremely certified site visitors (or, if your online business depends on app utilization, to drive app installs).

Transaction-oriented entrepreneurs will profit from conversion marketing campaign choices.

Be positive to make use of the customized buttons Facebook provides to reinforce your advertisements.

Depending in your trade and aims, Facebook has a variety of tailor-made buttons to include into advertisements with a particular name to motion to assist tailor your advert to your particular goal (e.g., ebook a lodge room, make a purchase order).

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four. Audience Transparency

While some programmatic networks supply related viewers focusing on capabilities, Facebook’s viewers attain is very clear.

By advantage of self-selecting viewers focusing on, your online business has a excessive stage of management and transparency over the audiences you goal.

  • Fans: Your Facebook followers.
  • Friends of Fans: Users who’re pals of your followers.
  • Behaviors or Interests: Users who meet the standards you chose based mostly on self-reported standards.
  • Remarketing: Users who’ve beforehand visited your website.

While different platforms will auto-optimize your placements, segmenting your marketing campaign on Facebook based mostly on these identified viewers clusters positions you to derive insights.

In each instances, a marketing campaign might carry out properly.

However, on Facebook, it is possible for you to to see what section(s) carried out greatest main you to make hypotheses with the chance to proceed testing and refining methods.

5. Psychographic Targeting

Facebook’s focusing on capabilities go far past demographics.

Increasingly, demographics alone are a poor predictor of somebody’s way of life or buying wants.

For instance, not all millennials have excessive faculty debt or lead a way of life one would affiliate with having a low disposable earnings.

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Facebook’s focusing on capabilities permit focusing on by a variety of way of life traits, resembling pursuits, life occasions, behaviors, or hobbies.

Top 10 Advantages of Facebook Marketing for Your Business
This permits not solely focusing on with higher precision but in addition aligning digital technique with offline techniques guaranteeing that the identical behavioral standards are used throughout your whole advertising and marketing channel combine.

6. Competitor Targeting

Few options will help you pursue the audiences of your opponents.

On Facebook, you’ll be able to’t goal followers of different manufacturers.

However, you’ll be able to nonetheless goal customers who’ve indicated desired manufacturers as their curiosity.

That relies on self-reported information and might not be present, as it’s depending on the final time a consumer has up to date their settings.

Still, particularly if used at scale, this may be an efficient technique to go after well-qualified customers.

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By making a customized viewers of customers with curiosity in 20+ well-known manufacturers, one can rapidly faucet into hundreds of customers all with out paying charges for these viewers profiles which can be needed on different channels. 

7. Variety of Ad Formats

With 10 Facebook advert codecs, Facebook leads social media platforms within the vary of advert choices it makes out there.

For every goal advertising and marketing funnel stage, there are a pair of out there choices, with picture and video advertisements mostly used.

Worth noting, almost all advert codecs accommodate some textual content and visible components offering you a considerable alternative to each describe and showcase your online business.

Sponsored Posts is one advert format price noting, particularly if your online business permits others to publish on its feed.

Boosting a user-generated publish in your feed is sure to gas additional engagement with different customers.

Strong user-generated content material typically outperforms goal developed advertisements, because the latter are extra simply recognized as purposely created messages.

By distinction, user-generated content material is natural and individuals are much less more likely to be on the defensive if seeing it.

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eight. Drive Traffic Directly to Your Site

As urged earlier, many of Facebook’s advert choices permit driving referral site visitors to your online business’s website.

It is true that almost all customers open Facebook with the intent of staying there to browse its content material.

However, in case your add is compelling and focusing on is very related, the advert shall be sufficiently attractive for the consumer to go away Facebook and attain your website.

9. Measurable Performance

While it could be apparent, it’s price emphasizing that Facebook does permit reporting on an intensive set of metrics. Depending on the advert format, many metrics can be found.

These embrace actions customers can take earlier than leaving Facebook (e.g., attain, advert engagements) to off-Facebook occasions (e.g., conversions, income).

The solely requirement is to put in the Facebook pixel in your website.

While one can get by utilizing third-party analytics monitoring by reporting primary conversion metrics, Facebook depends on its pixel to auto optimize campaigns.

Without it, Facebook is unable to hone in on the consumer profiles which are changing greatest and can proceed serving advertisements to the identical spectrum of customers all through the complete marketing campaign.

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10. Keep Your Existing Audience Engaged

One essential profit of Facebook promoting is that it nurtures and helps develop your Facebook followers and followers.

While driving referral website site visitors, website engagement, and conversions is essential, it’s also essential to usually have interaction with and preserve your Facebook viewers.

Think of your Facebook profile as your online business’s second web site – one other digital extension of your online business.

As together with your website and any offline presence, over time some customers will naturally turn out to be much less interested by interacting with you.

They must be reminded of and given new causes to maintain you of their consideration.

And customers who do go away for good, must be changed with new ones.

Facebook promoting, regardless of the first goal, at all times has the important secondary profit of rising your follower base and giving your present followers one thing new to think about.

If finances permits, one can periodically run campaigns focusing on solely for present followers.

Merely being a follower doesn’t guarantee one will see all updates.

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A sponsored marketing campaign focusing on followers doesn’t assure reaching all followers both.

However, it should permit coming a lot nearer, incentivizing customers to start out voluntarily checking your profile extra typically.

These are the 10 key differentiating advantages of Facebook vs different social media platforms in addition to different digital channels.

Like them, Facebook’s advert platform provides consumer pleasant finances administration instruments, close to actual time outcomes monitoring, is accessible to any enterprise regardless of measurement and may drive measurable outcomes together with income.

Lastly, there may be additionally an oblique profit of serving to your natural search presence by holding your Facebook presence.

Facebook promoting can assist you improve your social alerts (i.e., shares, likes, and feedback) which might not directly affect your search engine optimisation rankings. 

A Perfect Chance to Advertise

Before COVID-19 hit, customers already spent a mean of 58.5 minutes a day on Facebook.

During the pandemic, Facebook and social media utilization has soared additional.

Now is the right time to leverage this channel and drive your restoration.

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Image Credits

All screenshots taken by creator, August 2020



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